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Viewpoint Colour, professionellt magasin för produktutveckling, färgtrender och innovation med 6-18 månaders strategisk framförhållning. Pantone referenser, färgkartor. Utkommer 2/år. Utgivare David Shah, kreativt team FranklinTill.
Artikelnr: WPR1213
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1 645,00 SEK

Publiceras: juli/december
Målgrupp: CMF, färg, produktutveckling, design inom konsumentprodukter, förpackning och kommunikation
Framförhållning: 12 mån
Ursprungsland: Holland

Läs mer om innehållet nedan - OBS Engelsk text!

VIEWPOINT COLOUR

VIEWPOINT COLOUR no 6

RISE UP

Should we feel inspired or humbled that it is schoolchildren who have pushed the climate crisis to the top of the international agenda? Both. It is well over a decade since the 2006 film An Inconvenient Truth set out the uncomfortable facts about environmental changes – and there have been many other warnings, both before and since. Yet we have proved unwilling to inconvenience ourselves. Faced with this lack of impetus and will, young people are demanding action, and demanding it now.

Their sense of urgency, couched with energy, inclusivity and humour, is infectious. Extinction Rebellion is one of the loudest voices urging us to rebel for life – to take action, right now. And the creative community is responding, not just in terms of setting its own house in order but also by spreading a clear, unambiguous message to the world. In our feature on The Colours of Resistance, we look at the roles of colour and design in galvanising protest and lending it a clear sense of identity and purpose.

The playful creativity at the heart of this explosion of youthful protest is fast-moving and responsive, equally attuned to the new age of direct action and to the era of social media. And it is largely self-generated. While the arts are being squeezed out of the school curriculum, today’s young people have grown up with tools that enable them to create and to communicate, and we should encourage and facilitate this. Throughout this issue you’ll find heartening examples of organisations doing just that.

RISE UP CONTENTS

Rise Up: The Context
Children are the revolution. We have known for a long time that our planet’s climate is in serious trouble. But it is children who have finally dragged climate change right to the top of the international agenda.

Rise Up: Colour Forecast
Our four stories for A/W 20/21. ‘Makeshift’ - an assemblage aesthetic that celebrates the beauty of everyday materiality; ‘Vibrant Rebellion’ - frenetic, expressive and unapologetic, a rabble-rousing design direction and a call to action; ‘Eclectic Folk’ - crafted and eclectic, a politically savvy generation of eco-activists revisits the peace and love movement of the 1960s; and ‘Raw Craft’ - this design direction, grounded in rustic crafts, celebrates the unique irregularity of natural materials.

Visual Essay: Wild Child
The Villa Noailles art centre offers workshops for children and teenagers that link artistic endeavours to play. Putting their imaginations to work, the children design and proudly wear their creations – uniforms for the new eco-age.

Rise Up: Co-designing Colour
Co-design is a powerful force for creativity and collaboration, particularly when it incorporates the freedom, expression and imagination of children.

The Colours of Resistance
We look at the roles of colour and design in galvanising protest and lending it a clear sense of identity and purpose. From fiery reds and feminine pinks to sea blue, forest green and deepest black, colour is political.

Colour Inspiration: Peace Paint
Smudged, smeared and sprayed, a rainbow of bright pigment is thickly layered in unrefined textures as the skin becomes a canvas for expression.

Visual Essay (2): Going Off-Grid
Working with the landscape and its changing flora and fauna is fundamental to a lifestyle that embraces the changing patina, wear and organic materiality of a remote world.

Studio Visit: Store – A piece of the Future
As arts education is squeezed from the syllabus at every level, Store, the organisation behind Store Store, is promoting access, openness and inclusivity in creative education.

Colour Forecast: Water States
An exploration of water as an agent of co-design results in abstracted, ethereal textures in an unexpected palette of dirty hues.

Publiceras: juli/december
Målgrupp: CMF, färg, produktutveckling, design inom konsumentprodukter, förpackning och kommunikation
Framförhållning: 12 mån
Ursprungsland: Holland

Läs mer om innehållet nedan - OBS Engelsk text!

VIEWPOINT COLOUR

VIEWPOINT COLOUR no 6

RISE UP

Should we feel inspired or humbled that it is schoolchildren who have pushed the climate crisis to the top of the international agenda? Both. It is well over a decade since the 2006 film An Inconvenient Truth set out the uncomfortable facts about environmental changes – and there have been many other warnings, both before and since. Yet we have proved unwilling to inconvenience ourselves. Faced with this lack of impetus and will, young people are demanding action, and demanding it now.

Their sense of urgency, couched with energy, inclusivity and humour, is infectious. Extinction Rebellion is one of the loudest voices urging us to rebel for life – to take action, right now. And the creative community is responding, not just in terms of setting its own house in order but also by spreading a clear, unambiguous message to the world. In our feature on The Colours of Resistance, we look at the roles of colour and design in galvanising protest and lending it a clear sense of identity and purpose.

The playful creativity at the heart of this explosion of youthful protest is fast-moving and responsive, equally attuned to the new age of direct action and to the era of social media. And it is largely self-generated. While the arts are being squeezed out of the school curriculum, today’s young people have grown up with tools that enable them to create and to communicate, and we should encourage and facilitate this. Throughout this issue you’ll find heartening examples of organisations doing just that.

RISE UP CONTENTS

Rise Up: The Context
Children are the revolution. We have known for a long time that our planet’s climate is in serious trouble. But it is children who have finally dragged climate change right to the top of the international agenda.

Rise Up: Colour Forecast
Our four stories for A/W 20/21. ‘Makeshift’ - an assemblage aesthetic that celebrates the beauty of everyday materiality; ‘Vibrant Rebellion’ - frenetic, expressive and unapologetic, a rabble-rousing design direction and a call to action; ‘Eclectic Folk’ - crafted and eclectic, a politically savvy generation of eco-activists revisits the peace and love movement of the 1960s; and ‘Raw Craft’ - this design direction, grounded in rustic crafts, celebrates the unique irregularity of natural materials.

Visual Essay: Wild Child
The Villa Noailles art centre offers workshops for children and teenagers that link artistic endeavours to play. Putting their imaginations to work, the children design and proudly wear their creations – uniforms for the new eco-age.

Rise Up: Co-designing Colour
Co-design is a powerful force for creativity and collaboration, particularly when it incorporates the freedom, expression and imagination of children.

The Colours of Resistance
We look at the roles of colour and design in galvanising protest and lending it a clear sense of identity and purpose. From fiery reds and feminine pinks to sea blue, forest green and deepest black, colour is political.

Colour Inspiration: Peace Paint
Smudged, smeared and sprayed, a rainbow of bright pigment is thickly layered in unrefined textures as the skin becomes a canvas for expression.

Visual Essay (2): Going Off-Grid
Working with the landscape and its changing flora and fauna is fundamental to a lifestyle that embraces the changing patina, wear and organic materiality of a remote world.

Studio Visit: Store – A piece of the Future
As arts education is squeezed from the syllabus at every level, Store, the organisation behind Store Store, is promoting access, openness and inclusivity in creative education.

Colour Forecast: Water States
An exploration of water as an agent of co-design results in abstracted, ethereal textures in an unexpected palette of dirty hues.

VIEWPOINT COLOUR ISSUE #1
THE COLOURS FUTURE BOOK

NEO-NATURE

Welcome to our first issue of Viewpoint Colour, created by View Publications and FranklinTill Associates for all colour conscious industries. Offering you visual inspiration, design direction and a global perspective on colour, we see it as a sister magazine and perfect complement to our highly successful, Viewpoint Design magazine, which is dedicated to product innovation, and a logical follow-up to our colour forecasting book, PantoneView Colour Planner.
Why a magazine dedicated to colour? Colour is the single most powerful communication tool, influencing 50% - 85% of ideas and product purchase decisions. With 80% of human experience filtered through the eyes, visual cues are vital in getting a message across and nothing does this better than the thoughtful use of colour. 
Our aim is to supply you with the critical and actionable colour intelligence you need to make your colour planning easier. With a focus on what’s really important, Viewpoint Colour will give you both a macro and local view on key colour stories, focusing both on the short term and the long term. We achieve that by working on two levels: short-term forecasting/orientation where we map out and analyse key upcoming colour direction 12-18 months ahead of the season; and long- term forecasting/orientation, what’s on the colour horizon three years from now.
In our opening issue, we have put ‘neo-nature’ at the core: a modern, organic and purposeful story using classic inspiration. Biomimicry has long since been a deep well of inspiration for designers and will continue so until the genetic code of Mother Nature has been cracked. We see green, with its sense of soothing continuity, as the zeitgeist of the moment.
Originally the Viewpoint magazines were born to take up branding and strategy questions. We still hold to that remit, but we have sought to broaden the appeal of these publications by first expanding our design coverage and now our colour intelligence. As ever, our wish is to put design and now colour into perspective and provide a voice of authority and integrity for all interests.
DAVID R SHAH


VIEWPOINT COLOUR No 1: NEW NATURE
CONTENTS

08 – 19 Colour News
Deep reporting into what is going on in the world of colour now/ Topics include: Patricia Urquiola’s portrait of a city; why pink is perfection for RedValentino; colourful conclusions from a decade of experimentation by Hella Jongerius, Gestalten; viewing history through a Kodachrome lens and more.

20-23 Design Contexts: Neo Nature
Humans are masters of adaptation, able to react to changing circumstances and innovate when faced with new challenges. We are witnessing the redefinition of nature and the evolution of a neo-natural world. In response, we are modifying our industries, attitudes and behaviors, and implementing new design methodologies that maximize our relationship with nature. 

24 – 89 Colour Forecast 2017/18
Four major colour stories: ‘Engineering Nature’ reflecting our inherent connection to the natural world; ‘Alt. Farming’ recognizing the inefficiency and wastefulness of current agricultural models; ‘Harvesting Waste’ reflecting how innovative designers are beginning to harvest postproduction and post-life waste streams; and ‘Future Mining’ based on the discovery and exploration of new raw materials that carry the legacy of industries past.

90 – 99  Visual Essay: Harvesting By Hand
Since 2012, photographer Hyung S Kim has immersed himself in taking pictures of the haenyeo female divers of Jeju, an island at the southern end of the Korean peninsula. For centuries these women, many now in their seventies and eighties, have dived to catch fish without the aid of breathing equipment. Hyung S Kim’s pictures capture the haenyeo as they emerge from diving, exhausted but exuding strength and power.


 
100 – 109 The Viewpoint Colour Interview: Crafting Colour with Ace & Jig
For Cary Vaughan and Jenna Wilson, colour is inseparable from texture and pattern – which has made Ace & Jig, their textile-based clothing line, an instant classic. And in a sea of minimalist design, Ace & Jig brings a fresh approach to colour, focusing less on chasing trends, and more on relaying a story and a feeling in each garment.

110 – 121 Processing Colour
Celebrate the poetry of process. The application of dye and pigment to surface becomes an experimental art. Embracing the uncontrollable, dynamic colour is captured in an imprint. Though the process is repeated, the reaction is unpredictable, so each replicated object is nonetheless unique.

121-124 Pantone Colour of the Year
We look at the Pantone® Color of the Year 2017 and analyse with Leatrice Eiseman, executive director, Pantone Color Institute, the thinking behind the choice and what it means to the market.


122 – 128 Colour Influence: Red vs. Blue
When we are exposed to combined colour and light, our physiological state can also be affected. The blue and red spectrums in particular have been shown to affect our physical performance and wellbeing – and can even manipulate our internal body clocks.

133 – 139 A Question of Colour
Here we speak with leading artists, designers and manufacturers to discover their favourite colours of the moment and the reason behind their choices. From teal to shades of green, the answers are surprising and informative.

140 – 152 Colour Futures: Primary Signals
Here we look at the long term, three-year zeitgeist in colour. In complex times we look to a reassuring, restricted palette. We are enamoured of the uncompromising clarity of primary red, yellow, blue and secondary green. When lines are being drawn and issues of nationality take centre stage around the world, we reimagine identities at a local and global level.

Specifikationer
Produkttyp Magasin
Filtrera efter Herr, Dam, Affärsstrategi, Färg, Färgutbildning, Design, Tyg, Industridesign, Livsstil, Förpackningsdesign, Övriga material, Detaljhandel
Specifikationer
Produkttyp Magasin
Filtrera efter Herr, Dam, Affärsstrategi, Färg, Färgutbildning, Design, Tyg, Industridesign, Livsstil, Förpackningsdesign, Övriga material, Detaljhandel
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