Vår/sommar 2020, detta är en komplett trendbok med helhetssyn på kommande prints och mönster! Boken är suverän för målgrupper som damtrend och inredning.
FROM THE EDITOR: Between Millennials and GenerationZ, understanding what is driving their beliefs, values, behaviours and style, is critical to the successful evolution and adaptation of brands. Millennials are getting older and their habits and lifestyle are also changing, passing the "magic ball" to their younger peers. GenZ may not have as large a market share today, but indirectly they influence their parents spending decisions and will certainly have their own spending power in the future. One important aspect to highlight is their ability to connect instantly and disseminate information and styles globally. They are looking for authenticity, ready to express their beliefs any which way possible and Art is one important way of doing it.