Välkommen till VIEW MAGAZINE
DIGITAL ACCESS 12 MÅNADER, eller specifika utågvor, du väljer
Digitala prognoser med etiska produktlösningar från experter inom branschen, som tilltalar en bred publik bestående av varumärkesstrateger, designers, tillverkare, återförsäljare och många andra! Större format för att ge dig rätt professionell upplevelse.
VIEW-stil
" - We will be looking at ways to action and deliver ideas in a genderless, seasonless and peer group manner. Above all we will be researching and connecting systems by which to deliver our fashion concepts in a responsible and ecological way". Targeting FASHION: Womenswear, Menswear, Casual & Athleisurewear. VIEW magazines develop according to new market needs. VIEW magazine is a merged hybrid of Textile View Magazine and View2 magazine = VIEW including 4 issues per year. Publisher David R Shah and the team tell us "- we decided to create a modern colour-material-trend-magazine where fashion forecasting takes a broader grip."
"- Vi kommer att undersöka sätt att åtgärda och leverera idéer på ett könsneutralt, säsongsneutralt och grupporienterat sätt. Framför allt kommer vi att forska och koppla samman system för att leverera våra modekoncept på ett ansvarsfullt och ekologiskt sätt." Vi riktar oss mot MODE: Damkläder, Herrkläder, Fritids- och träningskläder. VIEW-magasin utvecklas i takt med nya marknadsbehov. VIEW-magasin är en sammanslagning av Textile View Magazine och View2 Magazine = VIEW, som omfattar 4 utgåvor per år. Utgivare David R Shah och teamet berättar: "- Vi beslutade att skapa ett modernt färg-material-trendmagasin där modeprognoser får ett bredare grepp."
Fyra sektioner
Nya VIEW är uppbyggt kring fyra sektioner som fungerar oberoende men också kopplas samman för att ge dig de senaste produktutvecklingarna inom produkt- och designthinking. Inte bara designriktning utan även produktlösningar. Sektionerna är:
- THE ESSENTIALS
- CONTEMPORARY
- CASUAL & ATHLEISURE
- FORWARD MATTER
Utgivningsdatum för VIEW MAGAZINE 2025
VIEW MAGAZINE publiceras fyra gånger per år, med insikter inför kommande säsonger:
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View 153 (januari 2026) – Säsong: Vår/Sommar 2027
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View 154 (mars 2026) – Säsong: Höst/Vinter 27/28
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View 155 (juni 2026) – Säsong: Höst/Vinter 27/28
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View 156 (oktober 2026) – Säsong: Vår/Sommar 2028
CONTENTS VIEW 154
(Published March 2026)
What Is Value Today?
Value may be only a word, but in fashion it has reached a pivotal moment. The collapse of trust, the crisis surrounding garment price tags and the justification behind terms such as “value for money” have become pressing issues.
Amid a cost-of-living squeeze, consumers complain loudly about price gouging, profiteering and declining quality—especially at the luxury end of the market. The industry therefore, faces a growing obligation to explain what buyers receive for every euro or dollar spent: the familiar American idiom “bang for your buck”, meaning the highest benefit or effectiveness for the money paid.
For companies, the answer may seem straightforward: explain the costing structure. Raw materials, CMT costs (cut, make and trim), distribution and finally margin. Yet the equation is not so simple. At every stage there is a variable that cannot be reduced to accounting alone—the critical “x factor” of quality. It is this element that ultimately justifies the promise of “value for money”.
But what, exactly, does “value” mean?
CONTENTS VIEW 154
01 Future matters
Smart solutions – a think piece on “value” in today’s textile industry
The future of making – brands that transform values into action earn greater trust from younger consumers.
02 Review A/W 26/27 & S/S 2027
Menswear messages /W 26/27 – this season, competing voices have crowded the conversation—merchandisers, brand spokespeople, marketing executives— leading to a lack of clarity on the runway and presentations lacking strong direction and style.
Womenswear messages/W 26/27– fashion’s current fixation with eroticism is unmistakable. Yet the conversation persists: where is the line between allure and excess?
Yarn and fabric review S/S 2027– the polite versus the chaotic.
03 Preview A/W 27/28
Womenswear preview – in a multipolar world, the visual landscape is no longer shaped by a single cultural centre. Influences emerge from all corners of the world.
Menswear preview – navigating between bold show and inherited knowledge
Knitwear preview – innovationis either spoken quietly with classic tropes, familiar gauges and shapes or comes as a bold unfettered invention of structures.
Casual, athleisure and denim preview – true progress comes from recalibration, from safeguarding what was and placing it within a contemporary context.
Cover artist: Nick Fancher UNSPLASH
