A+A Concept Color
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Publicerad 2 /år: juni & december
Målgrupp: för dig som jobbar med färg & koncept
Framförhållning: 18 månader
Country of origin: Milano, Italien
FROM THE EDITOR för Höst/Vinter 2025-26 (OBS engelsk text)
AWAKENING
The world seems in a state of a re-evolution due to an uncertain future due to, climate change, social inequality, renewed global
conflicts as well as digital transformation. There is a renewed awakening of the senses, human relationships, emotional balance,
acceptance and inner consciousness. A new wave of beauty is becoming mainstream, celebrating "I'm-perfection " creating
new hybrids using technology and innovation to create new mutants and new aesthetics. Spiritual awakening is nothing new,
it has been happening throughout history. There are many factors contributing to this current , but one of the most important
ones, is the increase awareness of interconnectedness to life. We are seeing a rise in altruism, environmental protection, social
justice and peace as well as a strong need to express ourselves in as many different ways possible. For 26.1 we focus on
sensorial experiences throughout each theme. We discover the presence of color as concept, as perception of a realm
throughout life’s experiences . We dive into different states of awakening in order to find a new and higher self!
KEY THEMES FOR 26.1
HIDDEN OBSESSION It is all about the rush of adrenaline, passion, tension, a need to release. New forms of intimacy.
Sweaty, hot, almost burning. The pounding of the heart, the deep breathes. Monochromatic colors, deeply contrasting lights
blend red hues into the warmest most burning orange-yellows, while the shadow remains as dark as the night. Strong, powerful,
sexy. As we embrace this minimalist cycle, this monochromatic combination really gives classic pieces an element of
excitement and breaths new life into basics.
KEYWORDS: ADRENALINE, CARNAL, INTIMATE CLOSENESS, ADULT PLAYGROUND, SEDUCTIVE EXPRESSIVENESS
BECOMING-OTHER A theme about the mutation, ever changing sense of aesthetics of humanity. A deeper reflection on
what is beauty and how we perceive it. Prosthetics, body alterations and anthropomorphism. This theme carries the spores of
our material culture, and of a society in constant transformation. They are prime derivatives of a future that projects itself onto
the present, creating a fluid language that, unexpectedly, combines polar opposites: Intangible and tangible, one-off and
reproducible, artisanal and industrial. Turning conventional standards of functional aesthetics as chimeric presences with a
hybrid appearance and startling capacity for transformation.
KEYWORDS: MANIFESTATION OF THE NEW BODY, HYBRID BEAUTY, CRIPLING SENSUALITY, SEWING BACK THE PIECES, HEALING THE IN-VISIBLE
COLLECTIVE CONSCIOUSNESS Numerous factors contribute to the shift in an increased awareness of
interconnectedness: technological advancements, global conflicts, environmental concerns, socio-economic disparities, health
concerns. Atheme of self-awareness and a collective call to gathering, to shaping a better culture, to celebrating life, nature
and to go beyond, in search of our inner self. Consumers feel overwhelmed and distracted. They are in search of new and
fulfilling experiences. A voyage through the lens of micro-dosing experiences and a visionary self-reconnection.
KEYWORDS: AI POWERED SPIRITUALITY, RECONNECTING ANCIENT PRACTICES, MULTI-SENSORIAL, WELLNESS, BIO-MYSTIC.
GLACIATED A reflective theme of our times, on climate change and how we can preserve our most precious resource on
Earth, WATER. A vision made of color, light, sound, and smells that test the boundaries of space and time, triggered by the
collision between virtual and physical worlds. Inherently artful elements of nature and contrasting their grandeur and sheer
power is the vulnerability of their very existence. Through new forms of innovation and technological advancements, we are
able to draw even more attention to this phenomenon, still considered the most inspiring yet fragile gift that mother earth has
bestowed.
KEYWORDS: PRESERVATION & TECHNOLOGY, RECONSTRUCTING THE DESCTRUCTION, BEAUTY & FRAGILITY,
FROZEN TREASURES, HUMAN VS AI.
THE FUTURE OF THE PAST We go beyond reality, we challenge time and space representing a world of the future with
strong references to the past with a retro- futurist aesthetic. Ai gives us the chance to re-imaginate our past and our future,
blending and melting time creating a whole new world. How will our future look like? Images in sepia, that come to life
through color. Past, present, and future is happening at the same time.
KEYWORDS: BLENDING HERITAGES, PAST INFORMED FUTURE, AMALGAMATE HISTORICAL & DIGITAL, THE VALUE OF NOSTALGIA, AVATAR WOLRD.
CHROMA This title is essence of what this book is about, color. There is no color without light, our perception of color is
associated to shapes and reflective surfaces. Color is shape-less, intangible, untouchable yet it leads our emotions and senses
to feel a certain way.A reflection on the power of colors, the combination between one another and how as humans we perceive
them.
KEYWORDS: ABSENCE OF FORM, SHAPELESS COLOR, IN-BETWEEN SPACE, VISUAL REPETITION, PERCEPTION
OR ILLUSION, BLURRED VIBRATION.
