Välkommen till VIEW MAGAZINE
Prognoser med etiska produktlösningar från experter inom branschen, som tilltalar en bred publik bestående av varumärkesstrateger, designers, tillverkare, återförsäljare och många andra! Större format för att ge dig rätt professionell upplevelse.
VIEW-stil
" - We will be looking at ways to action and deliver ideas in a genderless, seasonless and peer group manner. Above all we will be researching and connecting systems by which to deliver our fashion concepts in a responsible and ecological way". Targeting FASHION: Womenswear, Menswear, Casual & Athleisurewear. VIEW magazines develop according to new market needs. VIEW magazine is a merged hybrid of Textile View Magazine and View2 magazine = VIEW including 4 issues per year. Publisher David R Shah and the team tell us "- we decided to create a modern colour-material-trend-magazine where fashion forecasting takes a broader grip."
"- Vi kommer att undersöka sätt att åtgärda och leverera idéer på ett könsneutralt, säsongsneutralt och grupporienterat sätt. Framför allt kommer vi att forska och koppla samman system för att leverera våra modekoncept på ett ansvarsfullt och ekologiskt sätt." Vi riktar oss mot MODE: Damkläder, Herrkläder, Fritids- och träningskläder. VIEW-magasin utvecklas i takt med nya marknadsbehov. VIEW-magasin är en sammanslagning av Textile View Magazine och View2 Magazine = VIEW, som omfattar 4 utgåvor per år. Utgivare David R Shah och teamet berättar: "- Vi beslutade att skapa ett modernt färg-material-trendmagasin där modeprognoser får ett bredare grepp."
Fyra sektioner
Nya VIEW är uppbyggt kring fyra sektioner som fungerar oberoende men också kopplas samman för att ge dig de senaste produktutvecklingarna inom produkt- och designthinking. Inte bara designriktning utan även produktlösningar. Sektionerna är:
- THE ESSENTIALS
- CONTEMPORARY
- CASUAL & ATHLEISURE
- FORWARD MATTER
4 utgivningsdatum VIEW 2024
- View 145 (jan 2024) Säsong: Vår/Sommar 2025
- View 146 (slut mars 2024) Säsong: Höst/Vinter 25/26
- View 147 (jun 2024) Säsong: Höst/Vinter 25/26
- View 148 (okt 2024) Säsong: Vår/Sommar 2026
CONTENTS VIEW 148
(Published October 2024)
In today’s world, fashion is caught in a complex dance between the call for change towards a sustainable system, the search for meaning in an AI-driven world, and fashion’s crucial role as a cultural expression. Fashion often leans towards escaping future pressures, choosing joy and novelty over the more challenging systemic changes that are necessary. What do clothes mean in a world seeking and needing inevitable change?
It doesn’t have to be one or the other. Fashion holds an essential place in our lives, shaping and reflecting who we are and where we’re headed. While fashion brings immense joy, the system itself is ready for change. A fresh perspective is to view clothing as a dynamic extension of identity. Garments become meaningful expressions of who we are, evolving as we continually redefine ourselves.
Like identity, fashion is never fixed; it’s in constant flux, evolving with every new insight, challenge, and breakthrough. Nothing is permanent. We live in an experiment, constantly adapting to the shifting landscapes of culture, technology, and society. In this fluidity, we find the freedom to redefine not only what we wear, but who we are and who we wish to become, liberated from constraints and unbound by conventional norms.
CONTENTS VIEW 148
01 Future matters
Smart solutions
Given the industry's vast globalisation, fragmentation, and intricate relationships, one of the primary obstacles is the lack of coordination among stakeholders.
The future of making
A new generation of innovative materials is blurring the boundaries between science, tech and nature. Tech is being used to analyse the needs and desires of consumers to create and control the optimum design solution: a garment that is polished to perfection.
02 Review S/S25 + A/W 2026
Menswear messages S/S 2025
Once again, we see designers who are stepping outside of the normcore to create individual collection that have a distinctive point of view.
Womenswear messages S/S 2025
There is an assertiveness emerging this season, where women are increasingly taking ownership of how they are seen.
Fabric messages A/W 25/26
If you cannot climb the pyramid and move up into the luxury end of the market, then the answer is to design in a hard-headed way, to search for new formulae that suit these pragmatic times.
03. Preview S/S 2026
Womenswear preview S/S/26
In today’s world, fashion is caught in a complex dance between the call for change towards a sustainable system, the search for meaning in an AI-driven world, and fashion’s crucial role as a cultural expression.
Menswear preview S/S/26
The rediscovery of nostalgia, of personal lessons learned from the past, is as strong as the drive for expressive modernity.
Knitwear preview S/S/26
Fashion experiments with new volumes: the widest shoulder or the leanest cuts create a new rigour with frozen, stiffened fluttering, or architectural builds bring a new freeform way of dressing.
Casual, athleisure and denim preview S/S/26
The focus is on a reimagined future, driven by new ideas and creativity. Inspired by the past, concepts are reinterpreted in designs that are personal and twisted.
04. Inspiration
A visual essay
Self-taught art, Amani Heywood and Kerr de Lanooi
Crafting the future
Artisanal excellence and the realm of AI are both fascinating for creative minds. Craftsmanship cherishes the handmade while AI can serve as a powerful source of inspiration.
