Välkommen till VIEW MAGAZINE
VIEW MAGAZINE erbjuder insikter och prognoser med fokus på etiska produktlösningar från branschexperter. Vår målgrupp inkluderar varumärkesstrateger, designers, tillverkare, återförsäljare och andra professionella aktörer. Med ett större format ger VIEW MAGAZINE en professionell och inspirerande upplevelse.
VIEW-stil
" - We will be looking at ways to action and deliver ideas in a genderless, seasonless and peer group manner. Above all we will be researching and connecting systems by which to deliver our fashion concepts in a responsible and ecological way". Targeting FASHION: Womenswear, Menswear, Casual & Athleisurewear. VIEW magazines develop according to new market needs. VIEW magazine is a merged hybrid of Textile View Magazine and View2 magazine = VIEW including 4 issues per year. Publisher David R Shah and the team tell us "- we decided to create a modern colour-material-trend-magazine where fashion forecasting takes a broader grip."
"- Vi kommer att undersöka sätt att åtgärda och leverera idéer på ett könsneutralt, säsongsneutralt och grupporienterat sätt. Framför allt kommer vi att forska och koppla samman system för att leverera våra modekoncept på ett ansvarsfullt och ekologiskt sätt." Vi riktar oss mot MODE: Damkläder, Herrkläder, Fritids- och träningskläder. VIEW-magasin utvecklas i takt med nya marknadsbehov. VIEW-magasin är en sammanslagning av Textile View Magazine och View2 Magazine = VIEW, som omfattar 4 utgåvor per år. Utgivare David R Shah och teamet berättar: "- Vi beslutade att skapa ett modernt färg-material-trendmagasin där modeprognoser får ett bredare grepp."
VIEW MAGAZINE fokuserar på FASHION inom:
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Womenswear
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Menswear
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Casual & Athleisurewear
VIEW MAGAZINE utvecklas kontinuerligt för att möta nya marknadsbehov. Tidningen är en hybrid av Textile View Magazine och View2 Magazine, vilket har resulterat i ett nytt, kraftfullt format med fyra utgåvor per år.
Fyra sektioner – En djupgående analys av mode och produktutveckling
Nya VIEW MAGAZINE är uppbyggt kring fyra sektioner, som fungerar både självständigt och i samspel för att ge en djupare förståelse för design, produktutveckling och trender:
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THE ESSENTIALS – Grundläggande material och nyckelelement.
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CONTEMPORARY – Nutida trender och innovativ design.
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CASUAL & ATHLEISURE – Avslappnad modeestetik och funktionellt mode.
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FORWARD MATTER – Framtidsinriktade koncept och hållbarhetslösningar.
Utgivningsdatum för VIEW MAGAZINE 2025
VIEW MAGAZINE publiceras fyra gånger per år, med insikter inför kommande säsonger:
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View 149 (januari 2025) – Säsong: Vår/Sommar 2026
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View 150 (mars 2025) – Säsong: Höst/Vinter 26/27
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View 151 (juni 2025) – Säsong: Höst/Vinter 26/27
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View 152 (oktober 2025) – Säsong: Vår/Sommar 2027
CONTENTS VIEW 150
(Published April 2025)
FORECAST ISSUE A/W 26-27
In a world shaken up and disrupted, tension is palpable. Pulled simultaneously toward the past and the future, navigating the disruption while reaching for the future and what is to come. This friction shapes how cultural codes are rewritten and long-held structures dissolve. As materials, forms, and symbols evolve, they reflect our collective search for meaning in an era of uncertainty.
This in-between space, where structure bends and transformation unfold, creates a landscape of contradictions. Familiarity and nostalgia are reimagined, as elements from different times and places merge to form something unexpected. The lines between past and future, the personal and the collective, need to be restored and cherished.
Softness meets rigidity, the ceremonial intertwines with the everyday, and personal expression takes on a political and communal weight. These tensions are generative forces, shaping new ways of thinking and belonging.
The future lies in embracing these contradictions and merging them into a cohesive whole —not resisting change, but making it, understanding that identity and culture are not static but continuously shaped by tension and transformation. This space, where preservation and reinvention intersect, voids are needed for new expressions to take root. Meaning is not fixed but shaped by movement, constantly redefined through the push and pull of time, culture, and identity.
Oltmans van Niekerk
CONTENTS VIEW 150
01Future matters
Smart solutions
Building on exploration of collaboration and traceability, this final instalment in VIEW’s series on Smart Solutions focuses on regenerative practices.
The future of making
The world may be in chaos and division, but new fashion initiatives show how communities are finding positive common ground.
02 Review A/W 25/26 & S/S 2026
Menswear messages A/W 25/26
A greater acceptance of gender fluidity, diversity and resistance to the mechanisms of exclusion opens the landscape to newness and unity.
Womenswear messages A/W 25/26
The world is in turmoil politically but also within the fashion industry it is a time of re-adjustment and posing fundamental questions: ‘What is fashion for?’ ‘Who’s buying it?’
Fabric messages S/S 2026
It’s a moment of surprises and paradoxes, finding new connections and balances.
03 Preview A/W 2026/27
Womenswear preview
Softness meets rigidity, the ceremonial intertwines with the everyday, and personal expression takes on a political and communal weight. These tensions are generative forces, shaping new ways of thinking and belonging.
Menswear preview
Through flashbacks and fast-forwards, there is a constant effort to both disregard the present moment while moving forward, driven by the desire for a better world and progress.
Knitwear preview
For winter, knitwear is both a practical fashion component, and a dynamic partner in new and robust aesthetics.
Casual, athleisure and denim preview
Let fantasy lead the way, for the courage to dream is, ultimately, the courage to lead the way forward.
04 Inspiration
Material futures
Suspended perception. Inspiration for fabric and yarn makers in 2027.
Crafting the future
The purity of forms. The act of paring down, stripping away, and peeling back is a call to return to essence—a shift in aesthetics and a redefinition of creativity.
Cover artist: Stephan Gladieu
