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“Designing for the future is tough, it’s often a guessing game making it risky – but with the right tools then you’re off to a great start.I use the trend books from Trend Bible to educate myself on understanding future consumers and provide the rationale for my creations to create commercial opportunities and as an idea-generating tool. It could be a piece of material, a picture, a character theme, an emotive quote that will spread across fashion or a new tech trend that I could turn into an invention. I love scouring the Trend Bible books for idea fuel!”
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