Autumn/Winter 2027-28. This trendbook dedicated to children, provides brands with the inspiration they need to create desirable and responsible clothing and textile accessory collections, as well as the stories, communication materials, and events that go with them.
NellyRodi kids trends a/w 2027-28
Stories translated into colors, prints, materials, shapes, silhouettes, and key cultural references that will serve as the starting point for your creative teams’ work.
Info
Published twice/year; July/January
Target Group: Kids
Foresight: 18 months
Country of origin: France
4 inspiring themes
Kids’ Stories is organized into four inspirational angles. Each one is depicted by color harmonies, visual atmospheres, and words to cover every consumer desire – for every consumer profile. Page after page, you’re immersed in a unique universe that helps you make the right creative choices to match your brand’s DNA with upcoming trends.
The season's key colors and products
Every season NellyRodi develops 45 colours for the different Kids’ Stories themes. They’re organized into a range of palettes to help you invent new combinations and renew your customers’ interest in your products. The trendbook also includes a selection of the season’s essential fashions you can interpret in different colors and materials.
Sensorial stimulation
The Kids’ Stories trendbook is designed to be a creative catalyst. We worked with neuroscientists to make a tool that stimulates your senses, emotions, and brain. That happens with a choice of very powerful images, carefully edited semantic fields, vibrantly colored fabrics, materials to touch and even hear, and multiple cultural references to heighten your knowledge and awareness.
