Spring/Summer 2022 - WHY the NEW GMAN?
Our concept behind this new version reflects the need to adapt to today’s changes in menswear driven by a new generation of 22st-century male icons that have emerged, as well as a new form of masculinity. We want to move away from the old stereotype and offer clients something more contemporary for men’s tailoring, city, office, and event-wear. We also want to focus on the new generations that do not recognize themselves in the tailoring of Pitti Peacock and Macho Caricature.
The abbreviation G.MAN represents a more aggressive and sophisticated approach, far from the classic dandy.
The subtitle " The New Gentleman" serves to explain a stylistic turning-point while maintaining and enhancing the "luxury-tailored" aspect of this trend book. Our aim is to make it more Avantgarde, more inclusive and more global.
For SS 22 the man will surely be contemporary and confident. He is the man of the Third Millennium, he is refined and he wants to share his style with others, defying conventions and who is definitely self-confident expressing his stylistic choice without being influenced by others.