Welcome to VIEW MAGAZINE
Forecasting with ethical product solutions by experts across the industry, appealing to a wide audience that covers brand strategists, designers, manufacturers, retailers, and many others! Larger format to give you the right professional experience.
VIEW style
" - We will be looking at ways to action and deliver ideas in a genderless, seasonless, and peer group manner. Above all we will be researching and connecting systems by which to deliver our fashion concepts in a responsible and ecological way". Targeting FASHION: Womenswear, Menswear, Casual & Athleisurewear. VIEW magazines develop according to new market needs. VIEW magazine is a merged hybrid of Textile View Magazine and View2 magazine = VIEW including 4 issues per year. Publisher David R Shah and the team tell us "- we decided to create a modern colour-material-trend-magazine where fashion forecasting takes a broader grip."
Four sections
New VIEW is built around four sections that work independently but also interlink to bring you the latest product developments in product and design thinking. Not only design direction but also product solution. Sections are:
THE ESSENTIALS
CONTEMPORARY
CASUAL & ATHLEISURE
FORWARD MATTER
4 publishing dates VIEW 2026
View 153 (Jan 2026) Season: Spring/Summer 2027
View 154 (end March 2026) Season: Autumn/Winter 27/28
View 155 (June 2026) Season: Autumn/Winter 27/28
View 156 (Oct 2026) Season: Spring/Summer 2028
CONTENTS VIEW #156
(Published October 2026)
Algorithms and media fragmentation have limited the cross-pollination of ideas that characterizes the golden age of culture. Creative expression suffers when makers are pressured, leading to self-censorship or a reliance on safe, recycled ideas rather than bold experimentation. Art, identity, and expression can widen discussions and create more nuance to counter flatness. New ideas emerge at the intersections, where different disciplines, perspectives and cultures meet, creating unexpected connections that surprise and delight.
Younger audiences are drifting toward the imperfect, the offline and the unpolished, moving away from an AI created, data dominated world. They have a mistrust for the corporate and the feeling that they are being sold to. Culture may be more industrialized than ever; the hunger for something real, slow and yours has grown.
Finding direction in this landscape has become complex. The holy grail for many companies is to create an end-to-end data system that can connect and continuously optimise the whole chain. This protects margins in the short-term but risks making the product more interchangeable in the long-term. The danger lies in producing the best possible average with the risk of becoming invisible. Relevance is something to protect and actively work and plan for.
The Art of Noticing is ultimately about the question of how to be noticed and be visible. It is an act of selecting, choosing what from its history, culture, and sense of place is worth carrying forward, then pausing long enough to see what that could become.
It means weaving identity, history, and place together with new values and emerging systems, rather than choosing one over the other.
PUBLISHER’S VIEW
Growth was a word of the noughties: instability and minimizing losses is the language of today. So, “Follow your Dreams” and do things your way.
GLOBAL VIEW
A global perspective on what’s new and what’s ‘hot’ from cinema to architecture and art and where the world’s leading fashion brands are creating waves.
CONTRIBUTORS VIEW
The main contributors of View 156 analyse how younger audiences are drifting away from AI perfect towards the imperfect, the offline and the unpolished.
FORECAST WOMENSWEAR & MENSWEAR
Creativity and innovation happen when we bring things together that do not normally belong together.
FORECAST CASUAL AND ACTIVEWEAR
A renewed hunger for feeling is shaping a future that is softer, more instinctive, and more human.
FORECAST KNITWEAR
Looks move between super clean, minimal and sensual to bold textural and immersive approaches with feral or vegetal flourishes.
FORECAST CASUAL AND ACTIVEWEAR
A renewed hunger for feeling is shaping a future that is softer, more instinctive, and more human.
XXX CATWALK REVIEW MENSWEAR
SPRING-SUMMER 2027
While familiar codes run through many collections this season, the excitement lies in their rupture—in the rewriting of traditional narratives.
CATWALK REVIEW WOMENSWEAR
SPRING-SUMMER 2027
Our view on the designers making waves, some with a quiet, considered confidence, others with unapologetic flamboyance.
CATWALK REVIEW WOMENSWEAR
SPRING-SUMMER 2027
YARNS & FABRICS REVIEW
AUTUMN-WINTER 2027-2028
In a climate of global instability and economic uncertainty, the focus is less on surface decoration and more on the substance beneath.
STREET VIEW
From New York to Tokyo via Paris and London, the message is loud and clear: restraint is out and the streets make the message louder and clearer.
FUTURE OF MAKING
Niche enough? People are collectively suffering from algorithmic whiplash. They don't see it as personal style, but as unpaid digital labour.
FABRIC HEADLINES
Performance and recycling, once frowned upon in premium markets, are now driving innovation in the sector.
