Consumer Behaviour Foresights

Annual publication: 2028
This yearly, cross-sector trendbook interprets new consumer behaviors and emerging attitudes, values, and lifestyles. It communicates societal evolutions with a future-focused look at design, home decor, architecture, art, retail, mobility, fashion, food, beauty, electronics, leisure activities, and more.

What is future Materials? New book presents the eight ‘Big Ideas’ that will shape and inform the choices of materials, design methods and manufacturing processes made by designers in the years ahead. Clear, accessible presentation, with the ‘Big Ideas’ illustrated by sixty case studies and an interview with industry experts. A guide to designing a better world, one where the designer understands how to connect materials with manufacturing and the means of distributing products to, and their eventual use by, consumers. Special price until our stock is out.

Macro Book 2027. A consumer first approach to trend forecasting, designed to support complete brand processes, from product design to marketing strategy.
BDA's macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings.

Viewpoint Color, the professional color magazine dedicated to you working within design, product development and range strategy. Color and design trends with 6-18 months strategic foresight. Pantone references for easy translations. Published 2/year June/December by the Viewpoint Color Studio in collaboration with Pantone.