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Trendhouse Casual & Athleisure

Autumn/Winter 2022-23.
At a time when consumers are spending less on apparel, casualwear, activewear and the so- named athleisure market seem to be the only stars in the market. That’s why we are so pleased to launch our new Trendhouse book dedicated to these fields of growth.
The Trendhouse team has conducted in-depth consumer, cultural, design and colour research to inform directions across the casual and athleisure markets for autumn winter 22-23.

The five themes – Natural Rythms, Tomorrows world, Wide Open, City Unlimited and The Message – explore the fundamental aspects and trend evolutions of the relaxed leisure wardrobe for the season ahead, each connected by the three big ideas for the season – Home Retreat, Self Sufficiency and Radical Change.
14,400.00 SEK

Trendhouse Youth Lifestyle

2022 edition Trendhouse Youth book, design and lifestyle aspiration is seen through the eyes of Gen Z’s themselves rather than imposed from above. USB with PDF and images. Colours coded Pantone FHI - TCX colours. Seasons: SS22 + AW 22/23 covered.

It’s a guide and inspiration for designers and marketers seeking a design strategy that is truly relevant to this highly independent, powerful and influential generation.

After a general overview of the book is constructed around five, crucial, up-to-the-minute themes.
15,100.00 SEK

Trendhouse Casual & Athleisure

Spring/Summer 2022 Athleisure and casualwear has been a game-changer for the fashion industry. A 'super trend', it has dominated the global apparel market and touched many categories, from beauty to travel. Fuelled by the rise of wellness and a move to healthier, active lifestyles, athleisure has seen the sportswear market grow 42% in the last eight years. Now valued globally at $270bn dollars, athleisure has steadily stolen market share from non-athletic apparel as more people choose a more sports influenced style, whether working out or not.
The deign ethos is “can it make life better” Easier, comfortable, flexable, stylish, all key watch words for this market sector.

Ath leisure and casual wear markets continue to grow and evolve. New generations of consumers require a lot more versatility and functionality from there wardrobes. Garments have to be multi purpose and allow ease and luxurious comfort all at the same time.
With much expectation from everyday garments brands and designers, they have to ensure that every last detail, fabrication and design is meticulously considered and thought through.

Its here to stay and is a lifestyle not a style trend.
14,400.00 SEK

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