A+A G.MAN AW 2026-27 - The Menswear Trends
Published twice/year: Jan./July
Target Group: Men, Colour concept
Foresight: 18 months
Country of origin: Italy (Milan)
FROM THE EDITOR
In a world pulsating with rapid change and an urgent call for transformation, this edition embarks on a journey through the evolving landscape of menswear, where the echoes of the past harmoniously blend with visions of the future. A tapestry of stories that reflect our times honoring the treasures of humanity and culture while boldly stepping into the future we aspire to create. Through the lenses of fashion, art, and social influence, we navigate the complexities of identity and expression in a world that is constantly evolving Today, as we stand at the crossroads of tradition and innovation, we invite you to explore narratives that redefine fashion as a powerful medium of expression and identity. We invite you to join us on this journey, to be inspired, and to rediscover fashion as an ever-changing canvas of creativity and hope.
KEY THEMES FOR 27.1 (aw26-27)
1 "Wind of Change," captures the spirit of a generation unafraid to challenge the status quo. This story reflects the modern revolution, where fashion becomes a voice for social change, echoing the fervent demands for reform and justice. lt's a fusion of classic influences and rebellious streetwear, embodying the youthful energy driving societal transformation.
Key points: Rugged fabrics, layered & deconstructed, heritage & streetwear, social upheaval, subtle subversion, earthy & neutral tones vs bold expressive accents, longing for transformation, bold & fearless.
2 "Dark Academy," stepping into the hallowed halls, into a world where sophistication meets subtle rebellion. lnspired by the elite academies of London and New York, this narrative celebrates intellectual allure and timeless fashion. lt's a homage to British excellence intertwined with American preppy style, where tailored elegance coexists with a daring spirit.
Key points: sophistication & subtle rebellion, tailored blazers, polished loafers, vintage elements, rugged defiance, understated luxury, warm timeless hues vs muted accents, quiet prestige, intellectual culture.
3 "From Form to Form" we continue the journey that pushes the boundaries of contemporary aesthetics. Here, fashion transcends mere clothing, becoming an expressive art form that redefines beauty and identity. Through playful yet sophisticated manipulation of proportions and volumes, we explore new materials and structures set against futuristic urban landscapes, inviting you to envision a world where creativity knows no limits.
Key Points: innovative materials & bold structures, sculptural expression, balance between elegance & avant-garde, calming & sophisticated tones vs rich grounded accents, unconventional shapes, translucent layers, geometric forms, draping and dimension.
4"Midnight Escape" as the night falls, a realm of opulence and indulgence comes to life under the dim glow of city lights. Merging the exuberance of post-war America with modern luxury, this chapter captures the essence of 1950s nightlife-where every moment is a celebration, and elegance is eternal. lt's a dance between nostalgia and contemporary flair, offering a glamorous escape into the heart of the night.
KeyPoints: 1950' cocktail culture, tailored tux, sharp lapels, velvet blazers, sticking details, deep moody tones vs subtle yet impactful accents, glamour & elegance, midnight garden, urban sparkle, sharp lines.
"Candid Crush" lmmersing oneself in the vibrant streets of Paris, celebrating the art of standing out through spontaneity and elegance. lnspired by street photographers like Vivian Maier and VuTheara Kham, this narrative captures unguarded moments that define individuality and the profound connection between people and their urban environment. lt's an ode to Parisian heritage and the
timeless style that continues to inspire.
Key points: natural grace, eclectic charm of Paris, geometry of city textures, top-class perfume, unique design pieces, effortless elegance, mix of fabrics, patterns, bold plaid, unexpected pairing, rich and warm palette vs modern twist accents, standing out, spontaneous & curated.
"I Saw The TV Glow" transports us back to the nostalgic embrace of early 2000s media. Blending elements of the past, present, and a surreal future. This story explores how the screens that illuminated our youth shape our perceptions and styles. With bold, glowing prints and holographic fabrics, it fuses nostalgic fashion with futuristic flair-a mix of glamour and grunge that resonates with the rebellious spirit of Gen Z.
Key points: Flickers of TV screen, icon BO's pop culture, boldness and vibrancy, holographic fabrics, glowing prints, exaggerated streetwear, bold saturated hues vs holographic inspired accents, retro-futuristic, glamour & edge, playful proportions, virtual vintage,
