Consumer insight

Autumn/Winter 2025-26.
Impulses is an indispensable cross-sector tool for strategic exchanges within your team. Decoding the moods and consumer insight links. This Book combines exclusive creations and artistic decoding. Giving a strong perspective of trend evolutions and the visualization of it.

Spring/Summer 2026. Impulses is an indispensable cross-sector tool for strategic exchanges within your team. Decoding the moods and consumer insight links. This Book combines exclusive creations and artistic decoding. Giving a strong perspective of trend evolutions and the visualization of it.

2026 edition - Evolution.

As we navigate the coming decade, humanity is in the middle of a profound evolution. Preparing for the inevitable turbulence and friction ahead, we look to see the evolution of what came before and prepare for and imagine the shifts ahead.

Vision 2026 explores four directions of change that will shape and inspire tomorrow.

Consumer insights, trends and colour! OvN Vision, a annual trend forecast book, offers a clear and well organized overview of worldwide cultural, technological, economic and social developments. It is an essential source of information and inspiration for anyone who is involved in innovation, product development, marketing and strategy. Research into long term global developments (5-10 years) is the foundation of this book.
Clear trend research and consumer insight;

- Four drivers of change for 2026 and beyond: 1/ Archive to The Future, 2/ Future Generations, 3/ Being in Tune, 4/ The Imagination Revolution.
- Research into global, technological, environmental and social developments
- Consumer mindsets
- Strategic concepts
- Design directions in eight product categories
- Colour swatches in a physical box.
- PDF

2027 edition - Diversion.
Published in MARCH -25, welcome to pre-book!

As we navigate the coming decade, humanity is in the middle of a profound evolution. Preparing for the inevitable turbulence and friction ahead, we look to see the evolution of what came before and prepare for and imagine the shifts ahead.

Vision 2027 explores four directions of change that will shape and inspire tomorrow.

Consumer insights, trends and colour! OvN Vision, a annual trend forecast book, offers a clear and well organized overview of worldwide cultural, technological, economic and social developments. It is an essential source of information and inspiration for anyone who is involved in innovation, product development, marketing and strategy. Research into long term global developments (5-10 years) is the foundation of this book.
Clear trend research and consumer insight;

- Four drivers of change for 2027 and beyond:
1/ Beyond the Horizon,
2/ Roots of Renewal,
3/ A New Kind of Freedom,
4/ The Power of One.

- Research into global, technological, environmental and social developments
- Consumer mindsets
- Strategic concepts
- Design directions in eight product categories
- Colour swatches in a physical box.
- PDF

Evolution - Vision 2026
DIGITAL ACCESS TO THE VISION 2026 INSIGHTS PLATFORM for up to 5 user access, 2 boxes and monthly update articles + deepdive reports.

Consumer Insights in annual key drivers of change. Visualised in colour material and surfaces. From strategy to product: OvN VISION. In addition to the heavy qualitative Annual Reports, 4 Update reports published. Vision 2026 edition offers a clear and well-organized overview of world wide cultural, technological, economic and social trends.
It is an essential source of information and inspiration for anyone who is involved in long term product development, marketing and strategy.

Diversion - Vision 2027
DIGITAL ACCESS TO THE VISION 2027 INSIGHTS PLATFORM for up to 5 user access, 2 boxes and monthly update articles + deepdive reports.

Consumer Insights in annual key drivers of change. Visualised in colour material and surfaces. From strategy to product: OvN VISION. In addition to the heavy qualitative Annual Reports, 4 Update reports published. Vision 2026 edition offers a clear and well-organized overview of world wide cultural, technological, economic and social trends.
It is an essential source of information and inspiration for anyone who is involved in long term product development, marketing and strategy.

What is future Materials? New book presents the eight ‘Big Ideas’ that will shape and inform the choices of materials, design methods and manufacturing processes made by designers in the years ahead. Clear, accessible presentation, with the ‘Big Ideas’ illustrated by sixty case studies and an interview with industry experts. A guide to designing a better world, one where the designer understands how to connect materials with manufacturing and the means of distributing products to, and their eventual use by, consumers.

Annual online based service, outlining Trendhub's big overarching ideas. A consumer first approach to trend forecasting, designed to support complete brand processes, from product design to marketing strategy.
BDA's macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings.

Viewpoint Color, the professional color magazine dedicated to you working within design, product development and range strategy. Color and design trends with 6-18 months strategic foresight. Pantone references for easy translations. Published 2/year June/December. Publisher David Shah, creative team FranklinTill.