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Macro Book 2027. A consumer first approach to trend forecasting, designed to support complete brand processes, from product design to marketing strategy.
BDA's macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings.
SKU: DIGTH095
9,750.00 SEK
 2-4 Days delivery time  Order before 12:00 processed same day
 Safe & easy payments with Klarna  Prompt customer support

WHAT, WHY & HOW?

Our macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings.

​We highlight the key drivers informing our opinions, including

• Tracking the evolving consumer & cultural landscape
• Facilitates longer-term thinking & solutions
• Highlights opportunities for growth & investment
• Identifies signals of changes
• Inspires creative and strategic applications
• Helps futureproof your business and product range

The overarching theme for the new Macro trend book from Trendhub, highlights how new approaches to technology, identity, wellbeing and sustainability are creating positive change for today's consumers and future generations.

Featuring:

• One overarching idea
• Eight inspiring translations
• Influential case studies
• Colour & design inspiration
• Prompts for further reading
• Translatable toolkit

 

WHAT, WHY & HOW?

Our macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings.

​We highlight the key drivers informing our opinions, including

• Tracking the evolving consumer & cultural landscape
• Facilitates longer-term thinking & solutions
• Highlights opportunities for growth & investment
• Identifies signals of changes
• Inspires creative and strategic applications
• Helps futureproof your business and product range

The overarching theme for the new Macro trend book from Trendhub, highlights how new approaches to technology, identity, wellbeing and sustainability are creating positive change for today's consumers and future generations.

Featuring:

• One overarching idea
• Eight inspiring translations
• Influential case studies
• Colour & design inspiration
• Prompts for further reading
• Translatable toolkit

 

Products specifications
Season 2027
Products specifications
Season 2027

We reserve the right to correct any errors, inaccuracies or omissions and to change or update information at any time without prior notice.