A+A Creative Emotion

Abstract & Micro incl USB, Abstracts and geometrics go everywhere especially when the are small or even micro.

Technology, Beauty, any kind of packaging, everything is enriched by a geometric pattern or texture nowadays.

Spring/Summer 2020, Color trends for clothing and interior applications.

Autumn/Winter 2020-21, Color trends for clothing and interior applications.

Published 2 /year: January & July
Target: colour & concept
Foresight: 18 months
Country of origin: Milano, Italy

Autumn/Winter 2020-21, FROM THE EDITOR: This season is marked by the celebration of a SWERVY MAN, someone whose style is extremely "on fleek" (flawlessly styled, perfectly groomed, looking great) to the point that he becomes the EYE CATCHER in every occasion. His style is unique, different, but always meticulously studied to make him stand out and be admired. As always, this season's gentleman needs to distinguish himself form the rest. Attention to detail is important so keep an eye out for those classy products and accessories that are masterfully mixed and reinvented. Hybrid styles are still very strong making the look both daring and resolutely modern.

Spring/Summer 2020, FROM THE EDITOR: A new form of “dandism” can be identified in today's globalised world. The need to exasperate its style while silently protesting against an insecure and unrecognisable society is influencing his way of presenting himself.

Going beyond the mere elegance in style and clothing, the modern dandy unequivocally wants to define those features and characteristics that will differentiate him from the egalitarian mass.

Unpredictability, uniqueness and his desire to constantly change, are the key attitudes that define and distinguish him.

He will always need to stupefy and often choose to do the exact opposite of what is expected. His elegance is perfectly depicted by the unusual, unexpected and extravagant choice in style, which are the key elements that one would NOT expect from a "gentleman ".

Rules are made to be broken and this book will reveal the new ones identified in today's society. "

Spring/Summer 2020, Tremendously and comprehensive interior trend book for spring/Summer 2020. Colours, materials, structures and a range of original material samples are presented for each theme in an inspiring and ostensive manner.

Autumn/Winter 2020-21 Tremendously and comprehensive interior trend book, incl colours, materials, structures and a range of original material samples are presented for each theme in an inspiring and ostensive manner.

Spring/Summer 2020, smart classy womenswear trend analysis by the Italian design studio A+A

Autumn/Winter 2020-21 smart classy womenswear trend analysis by the Italian design studio A+A

Autumn/Winter 2020-21 Life in Colour was created to express the way colour enriches and elevates our lives. It was created with a global point of view, to address changing attitudes of consumers, the way they see themselves their choice of fashion, design and interiors.

Spring/Summer 2020, This book was created to express the way colour enriches and elevates our lives. It was created with a global point of view, to address changing attitudes of women (as well as men), the way they see themselves and the way they are seen.

Life in Colour incorporates fashion, beauty, interiors — everything we touch that stirs emotion through colour. It is a universal book, gender-fluid and timeless in its approach. The idea is not to be trendy, but to capture the moment, the zeitgeist, the shifts in culture that influence our consumers today.

This book is divided in 8 stories.

Autumn/Winter 2020-21 A+A studion want to show how COLOUR enriches and elevates the style of WOMEN incorporating fashion, beauty, interiors, textures, packaging and everything that we can touch, see or feel that triggers an EMOTION. The first pages of each theme will focus on the colours, followed by inspirations for packaging, accessories, make-up, textures etc.

Autumn/Winter 2020-21, Focus is embedded with the textures in the colours in correspondence with sensational materials. Intended for design and accessory, for both small and large surfaces. A bag, a pair of shoes, a compact powder; it is all about the few square inches that makes us dream, and stimulate a wish of connection. Surfaces presents a colour map for the season in plastic, leather and suede for the correct colour- and material sensation.

Spring/Summer 2020, Focus is embedded with the textures in the colours in correspondence with sensational materials. Intended for design and accessory, for both small and large surfaces. A bag, a pair of shoes, a compact powder; it is all about the few square inches that makes us dream, and stimulate a wish of connection. Surfaces presents a colour map for the season in plastic, leather and suede for the correct colour- and material sensation.

Autumn/Winter 2019-20, The A+A Design studio TEXTILE book for women is dedicated to fabrics with focus on yarns, fabrics, textures and materials effects!

Spring/Summer 2020, We are very proud to present to you the NEW VERY 0.0 SS 2020. After years of faithful service the VERY book has retired, undergone a complete makeover and is re-appearing in what we have chosen to call the "0.0" version of the new cycle.

Autumn/Winter 2020-21 The men's world is still a very interesting universe, as it still seems to be a virgin territory, not always easily accessible, but nevertheless eager to change.

Autumn/Winter 2020-21, colours with variations of applications for ACTIVE sportswear unisex. The book is divided in eight conceptual themes. Each presented visually with mood, colours, materials and patterns, where the colour usage is in focus. All colours shown in Plastic and Polyester chips, dyed exclusively by A+A. Pantone TCX closest match reference code list.

Autumn/Winter 2019-20.
50 colours with variations of applications for ACTIVE sportswear unisex. The book is divided in seven conceptual themes: Hyper-opulence/Beehive/Blackest Black/The Soul Inside/Modern Ballet/Alpine Life/Inflatable World. Each presented visually with mood, colours, materials and patterns, where the colour usage is in focus. All colours shown in Plastic and Polyester chips, dyed exclusively by A+A. Pantone + RAL closest match reference code list.

Spring/Summer 2020, colours with variations of applications for ACTIVE sportswear unisex. The book is divided in seven conceptual themes: Hyper-opulence/Beehive/Blackest Black/The Soul Inside/Modern Ballet/Alpine Life/Inflatable World. Each presented visually with mood, colours, materials and patterns, where the colour usage is in focus. All colours shown in Plastic and Polyester chips, dyed exclusively by A+A. Pantone + RAL closest match reference code list.

Spring/Summer 2020, this is a complete trend publication with a comprehensive overview of contemporary and upcoming prints and patterns! The book is perfect for target groups of women trends and interior decór.

Autumn/Winter 2020-21 this is a complete trend publication with a comprehensive overview of contemporary and upcoming prints and patterns! The book is perfect for target groups of women trends and interior decór.

FROM THE EDITOR: Between Millennials and GenerationZ, understanding what is driving their beliefs, values, behaviours and style, is critical to the successful evolution and adaptation of brands. Millennials are getting older and their habits and lifestyle are also changing, passing the "magic ball" to their younger peers. GenZ may not have as large a market share today, but indirectly they influence their parents spending decisions and will certainly have their own spending power in the future. One important aspect to highlight is their ability to connect instantly and disseminate information and styles globally. They are looking for authenticity, ready to express their beliefs any which way possible and Art is one important way of doing it.

Spring/Summer 2020, The A+A Design studio TEXTILE book for women is dedicated to fabrics with focus on yarns, fabrics, textures and materials effects!

Autumn/Winter 2020-21, The A+A Design studio TEXTILE book for women is dedicated to fabrics with focus on yarns, fabrics, textures and materials effects!