A+A Creative Emotion

Autumn/Winter 2020-21, Color trends for clothing and interior applications.

Published 2 /year: January & July
Target: colour & concept
Foresight: 18 months
Country of origin: Milano, Italy

Spring/Summer 2021 A+A Concept Colour trends.

Published 2 /year: January & July
Target: colour & concept
Foresight: 18 months
Country of origin: Milan, Italy

Autumn/Winter 2020-21, FROM THE EDITOR: This season is marked by the celebration of a SWERVY MAN, someone whose style is extremely "on fleek" (flawlessly styled, perfectly groomed, looking great) to the point that he becomes the EYE CATCHER in every occasion. His style is unique, different, but always meticulously studied to make him stand out and be admired. As always, this season's gentleman needs to distinguish himself form the rest. Attention to detail is important so keep an eye out for those classy products and accessories that are masterfully mixed and reinvented. Hybrid styles are still very strong making the look both daring and resolutely modern.

Spring/Summer 2021 From the Editor: This season’s message is about "BEING"; being adventurous, being ambitious, being articulate, being audacious, being brave, being curious, being determined, being healthy, being humorous, being imaginative, being spiritual and present, just being you. It's for those who love to express their personality through style, attitude, and way of life. A style becomes original and elegant thanks to the person who wears it. Prints and patterns and fun jacquards seem to take over men's wardrobe and you will see many different inspiring suggestions for all garments, not only shirts!

Autumn/Winter 2020-21 Tremendously and comprehensive interior trend book, incl colours, materials, structures and a range of original material samples are presented for each theme in an inspiring and ostensive manner.

Spring/Summer 2021 Tremendously and comprehensive interior trend book, incl colours, materials, structures and a range of original material samples are presented for each theme in an inspiring and ostensive manner.

Autumn/Winter 2020-21 smart classy womenswear trend analysis by the Italian design studio A+A

Spring/Summer 2021 smart classy womenswear trend analysis by the Italian design studio A+A

Spring/Summer 2021 Life in Colour was created to express the way colour enriches and elevates our lives. It was created with a global point of view, to address changing attitudes of consumers, the way they see themselves their choice of fashion, design and interiors.

Autumn/Winter 2020-21 Life in Colour was created to express the way colour enriches and elevates our lives. It was created with a global point of view, to address changing attitudes of consumers, the way they see themselves their choice of fashion, design and interiors.

Autumn/Winter 2020-21 A+A studion want to show how COLOUR enriches and elevates the style of WOMEN incorporating fashion, beauty, interiors, textures, packaging and everything that we can touch, see or feel that triggers an EMOTION. The first pages of each theme will focus on the colours, followed by inspirations for packaging, accessories, make-up, textures etc.

Autumn/Winter 2020-21, Focus is embedded with the textures in the colours in correspondence with sensational materials. Intended for design and accessory, for both small and large surfaces. A bag, a pair of shoes, a compact powder; it is all about the few square inches that makes us dream, and stimulate a wish of connection. Surfaces presents a colour map for the season in plastic, leather and suede for the correct colour- and material sensation.

Spring/Summer 2021 Focus is embedded with the textures in the colours in correspondence with sensational materials. Intended for design and accessory, for both small and large surfaces. A bag, a pair of shoes, a compact powder; it is all about the few square inches that makes us dream, and stimulate a wish of connection. Surfaces presents a colour map for the season in plastic, leather and suede for the correct colour- and material sensation.

Autumn/Winter 2020-21 The men's world is still a very interesting universe, as it still seems to be a virgin territory, not always easily accessible, but nevertheless eager to change.

Spring/Summer 2021 The men's world is still a very interesting universe, as it still seems to be a virgin territory, not always easily accessible, but nevertheless eager to change.

Spring/Summer 2021 colours with variations of applications for ACTIVE sportswear unisex. The book is divided in eight conceptual themes. Each presented visually with mood, colours, materials and patterns, where the colour usage is in focus. All colours shown in Plastic and Polyester chips, dyed exclusively by A+A. Pantone TCX closest match reference code list.

Autumn/Winter 2020-21, colours with variations of applications for ACTIVE sportswear unisex. The book is divided in eight conceptual themes. Each presented visually with mood, colours, materials and patterns, where the colour usage is in focus. All colours shown in Plastic and Polyester chips, dyed exclusively by A+A. Pantone TCX closest match reference code list.

Spring/Summer 2021 this is a complete trend publication with a comprehensive overview of contemporary and upcoming prints and patterns! The book is perfect for target groups of women trends and interior decór.

Autumn/Winter 2020-21 this is a complete trend publication with a comprehensive overview of contemporary and upcoming prints and patterns! The book is perfect for target groups of women trends and interior decór.

FROM THE EDITOR: Between Millennials and GenerationZ, understanding what is driving their beliefs, values, behaviours and style, is critical to the successful evolution and adaptation of brands. Millennials are getting older and their habits and lifestyle are also changing, passing the "magic ball" to their younger peers. GenZ may not have as large a market share today, but indirectly they influence their parents spending decisions and will certainly have their own spending power in the future. One important aspect to highlight is their ability to connect instantly and disseminate information and styles globally. They are looking for authenticity, ready to express their beliefs any which way possible and Art is one important way of doing it.

Autumn/Winter 2020-21, The A+A Design studio TEXTILE book for women is dedicated to fabrics with focus on yarns, fabrics, textures and materials effects!

Spring/Summer 2021 The A+A Design studio TEXTILE book for women is dedicated to fabrics with focus on yarns, fabrics, textures and materials effects!