Spring/Summer 2025. The Trendhouse team has conducted in-depth consumer, cultural, design, and colour research to inform directions across the casual and athleisure markets for Autumn/Winter 2024-25. The five themes;
- Rebellion
- Protection
- Preserved
- Morphed
- Solace
Explore the fundamental aspects and trend evolutions of the relaxed leisure wardrobe for the season ahead.
Trendhouse Casual & Athleisure
Each of their five unique themes provides specific directions for the casual and athleisure lifestyle sectors, but combined, they give a comprehensive view of consumers’ evolving lives. In addition, each of their stories is connected by the three big ideas for the season:
Playtime creative and self-sufficient consumers are demanding greater interactivity with brands and products. The home has become a playground – a place to experiment, to get hands-on, to revel in learning and making.
Athleisure for all inclusivity is an imperative for the casual and sportswear markets, helping more people to benefit from wellness practices and de-centering exclusionary fitness ideals.
Fluidity a lack of certainty can create anxiety, but it can also reveal new ways to live. Without the usual boundaries and schedules, brands and consumers are venturing into new realms. Multifunctionality is key, empowering people to adapt products to changing uses, and creating a greater sense of value.
So, dig into our wide-ranging global research to inspire and inform your season.
