Close
Search
Filters

Viewpoint Magazine

Sorry - this product is no longer available

Viewpoint Colour and Viewpoint Design magazine subscription includes 4 issues per year, Viewpoint Design and Viewpoint Colour every second issue. The drivers behind the change of Design and Colour in consumer design and communication are fully explored. Content with focus on reports and features on medium- and long-term developments of target groups, future markets, product, design and sales strategies. Deep going analysis of consumer behavior, socio-economic developments, cultural trends and lifestyle together with imaginative conclusions and proposals for new product and marketing strategies. An information complex and rich of orientations, for decision-makers in the fields of textile, fashion, architecture, interior and industrial design as well as for the primary industries, cosmetics, services, media and marketing.
SKU: WPR1097
3,390.00 SEK
 2-4 Days delivery time  Order before 12:00 processed same day
 Safe & easy payments with Klarna  Prompt customer support

Why colour and design matters more than ever 

Viewpoint magasine, an international design publication with high class content in a high class format, a must for all with focus future design. 

• Very informative and inspiring marketing tool
• Well-researched, anticipatory, complex and attractively arranged features by internationally leading authors and market specialists
• Future-oriented focal theme in every issue
• Attractive and trendsetting layout and graphic design
• Inter-sectoral perspectives on problems and solutions
• Statistical verified facts about market developments and consumer behavior
• Bridging of tendencies in society, market and long-term design trends
• References and sources


Published: April/July/September/December
Target group: strategic design, colour research, range planning, communication
Published: 6-18 months ahead of time
Country of origin: Holland

FOR MORE INFORMATION ON VIEWPOINT COLOUR, please see next tab 

 

Why colour and design matters more than ever 

Viewpoint magasine, an international design publication with high class content in a high class format, a must for all with focus future design. 

• Very informative and inspiring marketing tool
• Well-researched, anticipatory, complex and attractively arranged features by internationally leading authors and market specialists
• Future-oriented focal theme in every issue
• Attractive and trendsetting layout and graphic design
• Inter-sectoral perspectives on problems and solutions
• Statistical verified facts about market developments and consumer behavior
• Bridging of tendencies in society, market and long-term design trends
• References and sources


Published: April/July/September/December
Target group: strategic design, colour research, range planning, communication
Published: 6-18 months ahead of time
Country of origin: Holland

FOR MORE INFORMATION ON VIEWPOINT COLOUR, please see next tab 

 

VIEWPOINT COLOUR # 8: NEW HORIZONS

Published 27th August 2020

After a time of deep uncertainty, we are seeing an emerging desire for resurgence, growth and positivity. 

In this issue we explore a new world order, where the authentic is celebrated through the breaking down of traditional rules and the creation of new values.

In this new world order there are no constraints, and fluidity underpins this emerging vision - high tech meets low tech, the old is combined with the new, boundaries are blurred.

Colour becomes paramount in defining new identities and shaping these positive visions of the future. We see individuals and creatives expressing themselves in ways which have never been done before through digital environments, new beauty standards, dynamic creative processes and fantastical representations of the self.

Whilst there is a clear turn towards the digital and virtual world, there is also a renewed desire for tactile and material experiences. 

CONTENTS VIEWPOINT COLOUR #8 NEW HORIZONS

Key Colour Statements
Shapes by contradictory influences, the colour and design landscape has an exciting hybridised aesthetic that marries opposing ideas: reflection and action, individuality and collaboration, virtual and real. We are realising the need for a longer-term colour application that is enduring and timeless, while also recognising that shorter-term directional colour has a clear role to play in creating fresh new statements and personal expression.

Brutalist Beauty
Featuring work from ‘instagram’s most hated beauty account’ by Eszter Magyar. Exploring new beauty standards which challenge traditional perceptions of beauty through the unconventional use of colour, texture and materiality. 

Electric Nature
Andres Reisinger’s beautifully rendered images of natural landscapes which feel both otherworldly and approachable. Through these visuals, Reisinger breaks with the harsh and bold aesthetics that often characterise digital renders. 

Guerrilla Dyeing
Working with natural dyes in a way which feels fresh, rebellious and new, Audrey Louis Reynolds steers away from the aesthetics we would traditionally associate with natural dyes and pigments. 

Off Colour
A series of visual portraits that showcase Tomihiro Kono’s original take on wig making. The wigs are characterised by the use of ‘off colours’ - a celebration of unconventional pastels challenging typical wig colours. 

Clay Play
A compilation of clay maquettes presented for Eny Lee Parker’s clay play contest. High-end interiors made from playdough; high-tech meets low-tech; and a celebration of colours through making.

Beneath the Surface
Photographer Pim Top overlays digital textures and images to produce visuals which challenge slick digital aesthetics and colours.

Colour Futures
Inspiration from the work of the renowned artist Samara Scott Textural with exploratory manifestations of colour, where materiality is key.

Products specifications
Product type Magazine
Filter by Colour, Consumer insight, Design, Industrial design
Products specifications
Product type Magazine
Filter by Colour, Consumer insight, Design, Industrial design

We reserve the right to correct any errors, inaccuracies or omissions and to change or update information at any time without prior notice.