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575 SEK DISCOUNTED IN DECEMBER 2018!
Start a subscription in December 2018, with 2 editions and get current season extra, a total of 3 editions for 1,030 sek. The discount value is 575 sek.

Add your order now to the "Shopping Cart" and note in "Message" that you want a "December Campaign Subscription".

Subscription 2 issues/year
David Shah has done it again!

He has successfully, yet again, created a supreme design magazine for professionals! Designers, product developers, purchasers: the same way as View Textile, is View 2 a continuous analazys of four trend seasons at once. Including the Pantone-ref. for continued, easy designing.
SKU: WPR1099
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1,030.00 SEK

View2 is released twice a year and is part of the complete subscription of View Textile , which now is extended from four editions per year to six. It is highly recommended that you complete your updating inspirational library with an additional, seperate View2-subscription. No one will relinquish this thoroughly exciting professional magazine!

Published: January/August
Target Group: Women/Men/Children
Foresight: 18 months
Country of origin: The Netherlands

Months of publication: Jan./July
Target group: Women/Men/Children
Foresight: 18 months 
Country of origin: Holland

*******

CONTENT ISSUE 24

BELONGING

View Two issue 24 analysis the developing big ideas for the SS19 season, building on our forecast laid out in issue 23 to translate these concepts through commercial design capsules across denim, casual, active and performance wear. For SS19, we develop our concepts under the big idea of ‘belonging’. Nostalgia, self-reflection, inclusivity and community are all key themes here. Athleisure remains a growing focus. No longer simply a trend, now a category in its own right, the movement is influencing all areas of the industry: denim manufacturers continue to play with the idea of athleisure crossover collections, while our performance themes explore the idea of gym-to-swim and street-to-sea. As athleisure’s influence becomes greater, this season we have chosen to focus our athleisure chapter on identifying the key crossover statements that bridge casual, active and performance wear. We also look beyond fashion to explore the broader picture, and the emerging market areas attributed to the development of all-encompassing well-being lifestyles. Meanwhile, the continued shift towards transitional dressing is fuelling an incredible surge in fabric innovations that not only focus on enhancing personal comfort, but also claim to offer cosmetic benefits. The athleisure lifestyle revolution can also be largely held accountable for a surge in electro-textile development. Fabric manufacturers have developed fabrics that utilise conductive yarns, and which are able to provide personalised, app-controlled thermoregulation. The idea of wearables that go beyond electronics and our existing perceptions of wearable technology is defnitile a theme we will be talking more about in the future. See you there!

CONTENTS VIEW2#24

 1. Big Ideas SS19

This season we explore the concept of ‘belonging’, examining the interconnecting themes that surround this idea through key cultural drivers, to build a series of colour palettes and harmonies that epitomise each statement and envelop the season.

 

2. Denim SS19

For SS19, the boldly rigid heavy weights presented for AW18 take a back seat, the focus instead turning to surprisingly soft and supple high-stretch fabrics with the look of heavier authentic weights. Authenticity is a key characteristic for the season, with improved comfort and fit.

3. Casual SS19

The overriding theme of belonging that envelops our Big Ideas manifests itself in casualwear through themes centred around community, self-reflection, nostalgia and youth subculture. The 90s and early 00s are key influential decades for the SS19 season.

4. Athleisure SS19

Athleisure is no longer just a sportswear category. Fuelled by social media and the trend for aspirational wellbeing, the work-hard, play-hard, look-good ethos is spreading into beauty, travel, work and even sleep.

5. Active SS19

SS19 is a season of opposites within activewear trends. Themes explore palettes that are fresh, light and delicate, with messages of body positivity and inclusivity, while others showcase a harder, tougher edge focused on mental and physical strength and translated through darker, more intense tones.

6. Performance

The growing desire for clothing that blurs the lines between the various aspects of our lives continues to fuel collaborations that are bringing a streetwear edge to the performance wear market, with Opening Ceremony X Columbia, Adidas Originals X Pharrell Williams and Fila X Urban Outfitters providing plenty of inspiration this season.

7. Forecast

Realism blends with creativity, luxury elevates practicality and negatives become positives as we look towards a season that responds to troubled times with wit, wellbeing and originality. From strange and unnerving times, a sense of clarity and comfort is emerging.

View2 is released twice a year and is part of the complete subscription of View Textile , which now is extended from four editions per year to six. It is highly recommended that you complete your updating inspirational library with an additional, seperate View2-subscription. No one will relinquish this thoroughly exciting professional magazine!

Published: January/August
Target Group: Women/Men/Children
Foresight: 18 months
Country of origin: The Netherlands

Months of publication: Jan./July
Target group: Women/Men/Children
Foresight: 18 months 
Country of origin: Holland

*******

CONTENT ISSUE 24

BELONGING

View Two issue 24 analysis the developing big ideas for the SS19 season, building on our forecast laid out in issue 23 to translate these concepts through commercial design capsules across denim, casual, active and performance wear. For SS19, we develop our concepts under the big idea of ‘belonging’. Nostalgia, self-reflection, inclusivity and community are all key themes here. Athleisure remains a growing focus. No longer simply a trend, now a category in its own right, the movement is influencing all areas of the industry: denim manufacturers continue to play with the idea of athleisure crossover collections, while our performance themes explore the idea of gym-to-swim and street-to-sea. As athleisure’s influence becomes greater, this season we have chosen to focus our athleisure chapter on identifying the key crossover statements that bridge casual, active and performance wear. We also look beyond fashion to explore the broader picture, and the emerging market areas attributed to the development of all-encompassing well-being lifestyles. Meanwhile, the continued shift towards transitional dressing is fuelling an incredible surge in fabric innovations that not only focus on enhancing personal comfort, but also claim to offer cosmetic benefits. The athleisure lifestyle revolution can also be largely held accountable for a surge in electro-textile development. Fabric manufacturers have developed fabrics that utilise conductive yarns, and which are able to provide personalised, app-controlled thermoregulation. The idea of wearables that go beyond electronics and our existing perceptions of wearable technology is defnitile a theme we will be talking more about in the future. See you there!

CONTENTS VIEW2#24

 1. Big Ideas SS19

This season we explore the concept of ‘belonging’, examining the interconnecting themes that surround this idea through key cultural drivers, to build a series of colour palettes and harmonies that epitomise each statement and envelop the season.

 

2. Denim SS19

For SS19, the boldly rigid heavy weights presented for AW18 take a back seat, the focus instead turning to surprisingly soft and supple high-stretch fabrics with the look of heavier authentic weights. Authenticity is a key characteristic for the season, with improved comfort and fit.

3. Casual SS19

The overriding theme of belonging that envelops our Big Ideas manifests itself in casualwear through themes centred around community, self-reflection, nostalgia and youth subculture. The 90s and early 00s are key influential decades for the SS19 season.

4. Athleisure SS19

Athleisure is no longer just a sportswear category. Fuelled by social media and the trend for aspirational wellbeing, the work-hard, play-hard, look-good ethos is spreading into beauty, travel, work and even sleep.

5. Active SS19

SS19 is a season of opposites within activewear trends. Themes explore palettes that are fresh, light and delicate, with messages of body positivity and inclusivity, while others showcase a harder, tougher edge focused on mental and physical strength and translated through darker, more intense tones.

6. Performance

The growing desire for clothing that blurs the lines between the various aspects of our lives continues to fuel collaborations that are bringing a streetwear edge to the performance wear market, with Opening Ceremony X Columbia, Adidas Originals X Pharrell Williams and Fila X Urban Outfitters providing plenty of inspiration this season.

7. Forecast

Realism blends with creativity, luxury elevates practicality and negatives become positives as we look towards a season that responds to troubled times with wit, wellbeing and originality. From strange and unnerving times, a sense of clarity and comfort is emerging.

Products specifications
Product type Magazine
Filter by Men, Women, Lifestyle, Sports, Casual, Youth
Products specifications
Product type Magazine
Filter by Men, Women, Lifestyle, Sports, Casual, Youth
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575 SEK DISCOUNTED IN DECEMBER 2018!
Start a subscription in December 2018, with 4 editions and get current season extra, a total of 5 editions for 2,065 sek. The discount value is 575 sek.

Add your order now to the "Shopping Cart" and note in "Message" that you want a "December Campaign Subscription".

AUTUMN 2018 COMPOSED

After 25 years of trying, the fashion world has suddenly woken up to the imperatives of sustainability, environmental control, wastage and recycling. Technology and synthetics were seen as the enemy, the propagators of stuffocation and fast obsolescence. But not anymore! If we are to really confront the terrible impact of consumption, then we not only have to tackle sustainability and recycling issues in the processing and manufacturing stages but combine them with winning aesthetics at the design stage. To do this, we need to believe in innovation and technology as much as reduction and recyclability as the ways forward to what we most love and aspire to, to fabrics that are desirable, inclusive and serviceable and garments that make us look beautiful. As we say in our Fabric Preview S/S 2020, where we list nine ways to achieve this, we should never forget that its aesthetics that really enable us to connect with what we wear. Technology provides the freedom to create anything we want: our values set the boundaries to make it human and sustainable. It’s a wonderful new combination, as we set out to show in our Lifestyle pages, ‘The Next Phase in Making and Creating’.
2,065.00 SEK

Cotton Swatch Card 10x11cm

Pantone SMART cotton swatch color standard in TCX color, from Pantone Fashion + Home. Setting up seasonal color palettes has never been easier. Delivery directly to you from Pantone European warehouse normally within 3-5 working days.
117.00 SEK

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