Autumn/Winter 2027-28.
The season main MENSWEAR book, featuring the big ideas, season’s must haves and five comprehensive themes covering look & feel, influences, fabric, trims & details, print & pattern and key product capsules.
RESEARCH + DEVELOPMENTS
as we get closer to the season, they provide detailed TRADESHOW REPORTS from key trade events, as well as analysis of major fashion weeks in their TRADESHOW + CATWALK REPORTS.
Comprehensive trend direction for menswear - published 2 years ahead of the season
Trendhub is smart forecasting that combines the what, the how, and - most importantly - the why of the season. Each trend is
anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new products.
Within each ebook, BDA outlines the fundamental shifts in consumer behaviour, relevant to the market, providing in-depth context to their seasonal themes and commercial translations across homeware product categories. Each theme comprises a strategic approach to colour; our must-have palettes are supported by trend accents, core tones and key material finishes. Trendhub's inspirational surface, print and pattern pages are brought to life with suites of original, copyright-free and fully editable print designs, available to download from your digital library.
Autumn/Winter 2027-28 stories:
- GESTURE
- RE-CODE
- SYMBIOTIC
- ARCANE
Available in different options; SEASONAL PACKAGE or EBOOK
Men's ebook: published March; a/w 2027-28
Seasonal package includes:
MENSWEAR AW27-28 TRENDBOOK
MENSWEAR BOLT-ON SEASONAL SHIFT
COPENHAGEN TRADESHOWS REPORT
MENSWEAR CATWALK REPORTS: LONDON
DENIM TRADESHOW REPORT
