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Autumn/Winter 2025-26.
BDA & the Trendhub team, based in London. This digital trendbook, devoted to beauty, provides a comprehensive guide for the season. Informative and inspirational incl. all from season must-haves to what colours to use and innovations to get inspiration from.

Featuring:
- Big picture macro themes
- The season’s must haves
- Five seasonal themes
- Complete digital image library
- Original & editable print designs
SKU: DIGTH061
16,300.00 SEK
 2-4 Days delivery time  Order before 12:00 processed same day
 Safe & easy payments with Klarna  Prompt customer support

Comprehensive trend direction for beauty, published 2 years ahead of the season

Trendhub is smart forecasting that combines the what, the how, and - most importantly - the why of the season. Each trend is
anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for an exciting new product.


Within each book BDA outlines the fundamental shifts in consumer behaviour, relevant to the market, providing in-depth context to their seasonal themes and commercial translations across homeware product categories. Each theme comprises a strategic approach to colour; our must-have palettes are supported by trend accents, core tones and key material finishes. Trendhub's inspirational surface, print and pattern pages are brought to life with suites of original, copyright free and fully editable print designs, available to download from your digital library.

Themes/trends in a/w 2025-26

- SUSTAIN
- TRUE CARE
- TREASURE

 

 

The Bigger Picture

An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of this season.

The Season's Must-Haves

Highlighting the overarching elements of the season, from must-have formulas and finishes to key product areas. This is your must-have check-list for the season.

 
     

Key Influences to Introduce the Theme

We highlight the drivers behind the theme, from conceptual projects and brands to key cultural references.

Inspiration to set the Scene

Our overriding look and feel pages bring together inspirational mood imagery, and the key design elements of the theme, to inspire, and inform.

Your Complete Colour Toolkit

Fully referenced colour palettes include four key tones per theme and trend accents. Harmonies showcase key colour pairings.

  BEAUTY SS25 IPHONE.png
     
 BEAUTY SS25 IMAC.png    

Key Ingredients & Treatments

We highlight key updates and focusses across ingredients, formulas and treatments for beauty and wellbeing.

Product Focuses

Here, we highlight the defining products and looks across skincare, wellbeing and fashion make-up.

Muses

Evoking an attitude for each theme, these pages support marketing and art direction.

Art Direction & Packaging 

Key directions for product styling and packaging in context to the theme.

Textures

Summarising the key textures and finishes across products within each theme.

Comprehensive trend direction for beauty, published 2 years ahead of the season

Trendhub is smart forecasting that combines the what, the how, and - most importantly - the why of the season. Each trend is
anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for an exciting new product.


Within each book BDA outlines the fundamental shifts in consumer behaviour, relevant to the market, providing in-depth context to their seasonal themes and commercial translations across homeware product categories. Each theme comprises a strategic approach to colour; our must-have palettes are supported by trend accents, core tones and key material finishes. Trendhub's inspirational surface, print and pattern pages are brought to life with suites of original, copyright free and fully editable print designs, available to download from your digital library.

Themes/trends in a/w 2025-26

- SUSTAIN
- TRUE CARE
- TREASURE

 

 

The Bigger Picture

An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of this season.

The Season's Must-Haves

Highlighting the overarching elements of the season, from must-have formulas and finishes to key product areas. This is your must-have check-list for the season.

 
     

Key Influences to Introduce the Theme

We highlight the drivers behind the theme, from conceptual projects and brands to key cultural references.

Inspiration to set the Scene

Our overriding look and feel pages bring together inspirational mood imagery, and the key design elements of the theme, to inspire, and inform.

Your Complete Colour Toolkit

Fully referenced colour palettes include four key tones per theme and trend accents. Harmonies showcase key colour pairings.

  BEAUTY SS25 IPHONE.png
     
 BEAUTY SS25 IMAC.png    

Key Ingredients & Treatments

We highlight key updates and focusses across ingredients, formulas and treatments for beauty and wellbeing.

Product Focuses

Here, we highlight the defining products and looks across skincare, wellbeing and fashion make-up.

Muses

Evoking an attitude for each theme, these pages support marketing and art direction.

Art Direction & Packaging 

Key directions for product styling and packaging in context to the theme.

Textures

Summarising the key textures and finishes across products within each theme.

Products specifications
Product type Online Trend book
Season AW 2025-26
Products specifications
Product type Online Trend book
Season AW 2025-26

We reserve the right to correct any errors, inaccuracies or omissions and to change or update information at any time without prior notice.