Welcome to Scout LIFE, a concept book exploring the world we live in and the things that surround us. Scout look beyond the present with a sharp eye on the future, taking in the social, environmental and global factors that will shape our lives. Navigates between the norm and the unexpected in our research and analysis of the home, interiors and fashion markets for Autumn/winter 2021-22.
Each trend in Scout Life has a Lifestyle + Fact Sheet giving you the key directions of each trend concept!
From urban to rural, vintage or modern, rustic outdoors or cosy cocooning, simple or luxe, at home or in a hotel, single or partnered, SCOUT researched real locations and people and found inspiration in divers places. We visited designer pads and insprartional retail spaces, boutique hotels, inspiring restaurants and bars, followed food trends and discovered hot travel destinations, tried healthy pursuits and explored trends in wellbeing...all these factors inform your choices and the way you live. It's not just about a trendy "Lifestyle"; it's about a journey of LIFE. (Tony Bannister, Creative Director SCOUT)
With SCOUT’s extensive experience in global trend forecasting, SCOUT has developed a new lifestyle book inspired by where and how you live your life. Six inspiring lifestyle trends incorporating interiors, homewares, textiles, fabric and finishes – all with their own colour palettes. SCOUT Life is their largest book yet, with 137 pages that we hope will help shape your life. Six trends each identify a special place. It examins the people, the colours, textures, details, prints and finishes and CURATE a world they inhabit, with objects sourced to give you inspiration and direction for something new.
- New harmonious colours and Colour Usage pages for the home, interiors + fashion markets
- Full integrated lifestyle, packaging, product, styling, fabric + print pages
- New Details + Trims pages
- Christmas Festive products and merchandising
- Over 100 pages on new improved quality printing + paper stock
In the new format called COLOUR SUMMARY, Scout analyse their trend palettes for the home and interiors markets, into their key colour groups, to give a fresh new perspective on colour for the season in beautiful colour harmonies. These are presented vertically in tonal combinations as you might group and merchandise these in your ranges and stores. Also by colour flow, horizontally across the page, from pale to mid-tone, rich to bright to show the full spectrum of colour for the season. From fashion to home and interiors, fitness and beauty, food and packaging, travel, health and wellbeing, everything is connected in this multi-layered, complex, hyper-connected world.