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2024 edition - Pick the format that works best for you; book, incl. pdf, digital or both.
Consumer insights, trends and colour! OvN Vision, a annual trend forecast book, offers a clear and well organized overview of world wide cultural, technological, economic and social developments. It is an essential source of information and inspiration for anyone who is involved in innovation, product development, marketing and strategy. Research into long term global developments (5-10 years) is the foundation of this book.
Clear trend research and consumer insight;
- Four drivers of change for 2024 and beyond: 1 New Age of Humanism, 2 The Stack, 3 Climate Care, 4 Digital Worlds.
- Research into global, technological, environmental and social developments
- Consumer mindsets
- Strategic concepts
- Design directions in eight product categories
- 16 Colour swatches & 12 innovative material swatches, physical in a CMF box
4 updates included in digital version and the package of book & digital version.
OvN Vision 2024
What is currently happening in the world affects people's thoughts and values and therefore what kind of products will be needed in the future. The colours and materials are directly related to the research in this book and are the aesthetics that are relevant today and tomorrow.
Choose between different buying options of Vision 2024:
- VISION BOOK INCL PDF.
All colours/swatches in the printed book have reference to the closest match in Pantone TCX & RGB values.
SKU: OVN145
- OVN VISION DIGITAL, CMF BOX & 4 updates (online access 1 year + physical material box + 4 updates).
Delivered as a digital access (for 1-5 persons) and CMF box will be sent to your address + 4 updates sent by email. (See update schedule below)
SKU: OVNDIG007
- BOOK & DIGITAL 1 year online access for up to 5 users.
Physical book with materials + pdf as well as digital access for 1 year (1-5 persons) & 4 updates sent by email. (See update schedule below)
SKU: OVNDIG009
The 4 UPDATES included in SKU: OVNDIG007 & SKU: OVNDIG009 for 2024 are:
June - Pioneers of change, one's to watch
August - Future values
October - Natural living
December - Digital Economy
Choose the format that works best for you below!
