The trendbook is organized into four inspirational angles. Each one is depicted by color harmonies, visual atmospheres, and words to cover every consumer desire – for every consumer profile. Page after page, you’re immersed in a unique universe that helps you make the right creative choices to match your brand’s DNA with upcoming trends.
The season's key colours
Every season NellyRodi develops 45 exclusive, highly desirable colors for the different BeautyLab themes. They’re organized into a range of palettes to help you invent new combinations and renew your customers’ interest in your products. In addition you’ll find a selection of beauty essentials: ingredients, textures, and routines.
Sensorial stimulation
The BeautyLab trendbook is designed to be a creative catalyst. We worked with neuroscientists to make a tool that stimulates your senses, emotions, and brain. That happens with a choice of very powerful images, carefully edited semantic fields, vibrantly colored fabrics, materials to touch, and multiple cultural references.
