Next Trend SS25

Extra Streaming ss2025

Welcome to the Next Trend Event Spring-Summer 2025 edition! We have a great list of keynote speakers from our global forecasters joining us to explore the season and inspire you and your teams. The day is filled with reporting consumer and design shifts that will give you and your team direction and insights into fashion, accessories, sports, beauty, interior, and industrial design industries. Trends are the process we use to describe our times. We offer both formats: On Stage in Göteborg and Online on four dates, as you prefer.  Join the Next Trend community of brands and retailers: last year, over 1,800 guests from more than ten countries joined us from the fashion, sports, interior, automotive, beauty and design industries. Welcome to our SS2025-and-beyond season curated by the Next Trend Event team in Sweden.

Streaming Online | 28+29 February  

Streaming On-Demand the entire day for 24 hours (view at your convenience) on the above dates. The total program is ca 6 hours. The access tickets to the Next Trend Studio online streaming channel for all four dates are included for your best planning, something our attendees in the past seven seasons have greatly appreciated. Online in HLS streaming protocol format, Mac- and PC-friendly.

Proud to present our speakers:

We curate our Next Trend day with an exciting mix of trend forecasters and speakers who give their different points of view on the future in macro trends, range plans, colours, concepts, key items, and why. As an attendee and viewer, you are given an excellent chance to filter into your perspective, your brand and its needs. All publications & online services published by our speakers will be found in this E-store and the Pop-up store in Göteborg. Our speakers:

Alejandro Espinosa Caballero and Simona Soldaini,  A+A Design Studio/Milan | Robbie Sinclair,  FS Fashionsnoops.com |
Christine Foden,  D.cipherfm/London | David R Shah, View Publications/Amsterdam

Boost your design teams: seminar in English.

PS. Special discounts for Students & ColourHouse Friends between jobs: info@colourhouse.se   

d.cipher fm - Christine Foden >> 

LIFE'S A COCKTAIL

Christine Foden, Founder, Creative Director. - "Wherever we go, we find new style twists and alternative taste shifts. It struck us halfway through the seasonal research that cocktails have been transformed into inspirational fantasies that make everyday life that little bit better, each taking us on a journey of discovery into the vast diversity of place, time and creativity. As much as the clothes we wear - life’s cocktail culture reflects the Zeitgeist and is possibly even influencing our tastes in the products we buy."

A+A Design Studio >>

FROM CONCEPT TO PRODUCT – balancing Optimism & Pragmatism

Creative Director Alejandro Espinosa Caballero and Simona Soldaini, Global Sales & Marketing, presenting: - ”With a world testing our resilience, there is a need for awareness and reassurance. Colours have shifted towards dustier, more toned-down, warmer hues, bringing more neutrality to the season. There is a strong return towards sartorial tradition, safe values, and seemingly timeless classics. A grounding form of elegance and an elevated lifestyle is influencing choices.  We continue to thread the needle through past, present, and future while weaving in influences where variety is key.”

FS FashionSnoop.com - Robbie Sinclair >>

FROM CULTURE TO DESIGN –  embracing Sad Romance, Satirical Patriotism and beyond 

Meet the FS Youth Director, Robbie Sinclair, who unpacks how we track youth-driven product shifts that are about to impact the market. What comes next after uncertainty? How do we move forward in meaningful ways? Our usual tools for making sense of the world and planning for the future are growing more futile in the face of environmental collapse and AI acceleration. That’s why for SS 25, we propose a more nuanced look at trends and cultural shifts: one in which the hyper-synthetic can coexist with the hyper-human, a maximalist embrace of all trends can live alongside a return to timeless essentials, and extreme sincerity is met with an equal amount of subversion.

View Publications - David R Shah >>

THE ART OF LIFE - David R Shah, publisher, guest professor, speaker: - "No one talks about Covid anymore, but the after-effects still linger as we slowly emerge and rebalance:"

- "Words, words, words. Haven’t we been here before? Well, this time, it’s different, and consumers are looking to designers to use their creative skills and play their part. DAVID SHAH unravels a morass of shifting trends to understand what design means in our time."