Annual online based service, outlining Trendhub's big overarching ideas. A consumer first approach to trend forecasting, designed to support complete brand processes, from product design to marketing strategy.
BDA's macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings.
Macro Trends 2026
WHAT, WHY & HOW?
The macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings.
Trendhub Macro highlight the key drivers informing our opinions, including
• Socio-economic developments
• Shifts in consumer behaviour
• Relevant cultural references
• Influential conceptual projects
• Key innovations across markets
The overarching theme for the new Macro from Trendhub, highlights how new approaches to technology, identity, wellbeing and sustainability are creating positive change for today's consumers and future generations.
Featuring:
• One overarching idea
• Eight inspiring translations
• Influential case studies
• Colour & design inspiration
• Prompts for further reading
• Translatable toolkit
Includes:
MACRO 2026
Ebook Macro 3 - publish 22 Jan 2024
+ including the following additional reports, schedule:
Macro: Beauty Wellness 6.2.2024
Macro: Topline Design Directions 25.3.2024
Macro: Brand Profile 22.4.2024
Macro: Consumer Update 27.5.2024
Future Fabrics Expo 1.6.2024
Macro: Retail&Marketing Update 10.6.2024
Macro: Trend Tracker 15.7.2024
Macro: Brand Profile 19.8.2024
Macro: Topline Design Directions 6-month Update 23.9.2024
Macro: Trend Tracker 28.10.2024
Macro: Retail & Marketing Update 16.12.2024
