The forecast includes a USB with digital photos. Copyright restrictions apply to the USB so the material is available for internal presentations but not for direct use on products.
Months of publication 2 times/year: January/July.
Country of Origin: USA / The Netherlands
SUMMER 2023: DREAMING
We are in an “in between” moment, where colours are working on two different levels, the virtual and the real. In our palettes we are trying to find a new relationship between the two and as a result, there is a duality of colour.
This relationship between ‘real’ and ‘unreal’ means colour is taking on new values and meanings which we never acknowledged before. Because technology is allowing us to experience a virtual universe, there is a definite, scientific influence suffusing colour right now. For example, pastels have mutated from sweet flower stories in the past to perform as molecules and elements that help colour stories in two ways simultaneously – the more familiar, natural way that reflects the world we know but also a clean chemical way that reflects the new worlds we are dreaming about.
CONTENTS DREAMING
INTANGIBLE
Colours that invite the tactile and sensitive to prevail as an intangible value. The grey tones are directly linked to construction and structure, while the metals confer character and sophistication.
SCI-FI
There is a purposeful attitude to this colour family. It goes hand in hand with functional product and should be employed in materials that are forward facing, ground-breaking and life enhancing.
LUCID
A new liquid reality in which borders and perceptions are distorted. A colour gamut that crosses physical laws to recreate limitless experience in a range of almost monochromatic hues.
METAVERSE
This pulsing collection of colours entices curious netizens into a fluid, digital environment, where they can explore and create. A group of piquant reds and corals reflects the intense stimulation of the metaverse, where there is no control, only experimentation.
TRANSCENDENCE
This palette is about exploring different personas, relinquishing boundaries, embracing gender inclusivity, all with a magical edge. It is extravagant, flamboyant, creative and free – a dreamy space where art and free expression reign.
ALTERED STATE
Delicate pastel hues are removed from their traditional home of leaf and flower, and are pulled down into more rugged territory. Red iron oxide and orange sandstone fade into mineral pinks, forming a family of colour influenced by rock and stone.
ESCAPISM
This haphazard collection of brights, without any single dominant hue, creates a fun and emotive mood to be used in spontaneous expressive ways. There are no rules; dream away because anything is possible!
NEW HORIZON
A dreamy dark vision steps forward like an evolution of eco-awareness with four key colours representing new horizons waiting to be discovered, mixing the images of land, sea and sky.
