FEMME by A+A colour & style forecast
A+A Femme is presented through reinterpreted suggestions, accompanied by the right styling, accessories, colours, moods and print in contemporary stylish designs. Just as A+As remaining assortment, this edition is as well presented in an elegant and inspiring manner. The book consists of trend themes with the colour direction in original dyed A+A colour yarns, complemented by Pantone references and direction of materials and prints (as pixel-based .jpg); demo@colourhouse.se
FROM THE EDITOR
The fashion industry embraces an ever-evolving array of new looks, styles, and trends influenced by various
factors such as technology, uncertainty and changing lifestyles. Changes in economic factors have also swayed
conusmer preferences in different directions. They are more empowered to choose products that resonate with
their own personal values. On-demand-fashion is becoming more mainstream. There is still a desire for highend
goods and quiet luxury products, where minimalism rules, while maximalism is creeping in again together
with injections of fun and frivolous looks In this edition, we explore the glitch and chaos of digital raving as well
as new and innovative ways in which young people are expressing themselves online. A return to a more refined
glamour, quiet luxury and a pared-down take on sensuality with a renewed interest in seduction and in the
freedom and openness to display the body with a certain fetish passion. The importance of rest, sleeping cycle
and self-care to create balance within our hectic lives is forcing consumers to be more mindful, taking action on
what is best for the body, mind and soul. Introspection, spirituality, and a visionary journey towards a collective
consciousness is awakening the senses as part of our process of evolution. Sub-zero fashion is back but with
key elements that are a combination of a pro-snowboarder but with all the sartorial prowess of a pro-street-styler
ready to combat the cold. For 26.1 we explore new parameters of a more modern aesthetic driven by the need for
personalization, sustainability, awareness, self-care and higher consciousness.
KEY THEMES FOR 26.1
Sleepy Beauty
An ode to self-care in its purest and simplest form. Taking things slowly, resIng, finding the right sleeping cycle
and daily rouInes in order to create our own personal rituals. The everyday liKle tasks that take care of our body
and mind. From the “everything shower” to the new “resIng rouInes”, there is nothing more fun than to share
and romanIcize the mundane aspects of our lives by prioriIzing self-care, reduce stress or even increase
producIvity. Consumer prioriIes are shiNing. It’s the right “me Ime” moment in pursuit of nurturing the self,
rather than always living with and for others.
KEYWORDS: purity & simplicity, effortless aDtude, fluffy & comfy, organically soJ
Work Fast
A contemporary working aestheIcs, hybridizaIons of suits and workwear in an extremely edgy, sophisIcated
intellectual mood. The looks we propose are formal yet eye-catching, meant for leading roles and entrepreneurs
of the new digital economy. No longer are suits and knee-length skirts reserved only for those climbing the
corporate ladder. A new style scene that is embracing the professional staples in refreshing ways effortlessly take
formal tailoring and give it an elegant sense of ease.
KEYWORDS: office-core, professional yet contemporary, aDtude is everything, asymmetrical irregularity.
Nymphe
Between fantasy and reality, a modern fairy-tale on freedom and youth. An ode to the sense of community,
acceptance, and weirdness. A spiritual journey of visionary experiences. FesIvalwear, rave looks in colorful trippy
prints, fun accessories, and sparkling details. The flow of creaIvity has influenced this new style inspired by
aliens, holograms, and psychedelic prints with an emergence of improved technology, with all over prints of
galaxies, illusions keeping true to the empowerment of self-expression and youthfulness.
KEYWORDS: free-spirit aDtude, precious & hypnoOc, random layering, forest fairy.
Frozen
The winter theme for excellence. SeTng in the cold lands of the North, frozen landscapes inspire raw yet precious
and warming looks. Inspired by the Inuit tribes, a proposal of material combinaIons of tradiIon and rawness
paired to precious and re-generated details creaIng rare and unique combos of classic snow-wear. A style that
introduces the sustainable conscious and very fashionable world of Nordic collecIons. A story influenced by the
beauIful snow universe and ice-crystal landscape. From glitzy accessories and puffers that make the clothes
wearable and chic without freezing, characterized by funcIonality and minimalism mixed with high quality
fabrics.
KEYWORDS: enveloped volume & texture, calming glow, precious fossil, stay cozy & stylish.
Bodied
Inspired by the night life and clubbing. The journey begins at an opening night or a gala event, moving on to
experiencing what the city has to offer. Bold and daring looks for sensual yet strong, dominant aTtude and selfexpression.
A future dedicated to inclusivity, diversity, and cultural sensiIvity. A hyper sensual style, a day-tonight
piece that’s equal part sophisIcated and sexy. The grunge-to-glam aestheIc reflects our compeIng desires
for comfortable and clickable content where black and red prevail with materials that are sculpted into beauIful
tacIle volumes and shapes. A style that allows the imaginaIon to soar even in Imes of sadness.
KEYWORDS: Private club, bold & untamed, sensual mood, red-galore.
Nomad
A dive into the world of styling, thriNing, researching, and creaIng unique someImes quirky, someImes more
serious looks. Now thriNing your clothes is considered less of an essenIal habit and more of a fashion statement.
Young generaIons prefer to mix and match affordable, authenIc pieces, that no one else owns and enjoying
spending Ime with friends searching for garments that reflect their personality, echoing their persona and
embracing their sense of individuality with a more innovaIve approach. A re-invention of looks from past
collecIons or originated from other cultures. Check out this amazing brand (www.ramissa.com) they make from
waste beauIful home pieces from trousers and clothing.
KEYWORDS: layered extravaganza, street-style thriJing, creaOvely grungy, mix-matching tornado
Future Doll
A futurisIc aestheIc that envisions what the future of garments will be in a completely digitalized world. A retrofuturis
Ic style with rounded shapes and space-age vibes in contrast to a colder more funcIonal and edgier
approach. An aestheIc that is out of this world, with high-shine chrome, galaxy prints, and celesIal crystals. We
are given total freedom to think outside the box and not be limited to the rules of any Ime period. Fantasy
costumes of mulI-verse travelling in fresh, unique, vibrant and courageous ouYits represenIng a heightened
version of our world.
KEYWORDS: hyper-tech, Ai beauty, interacOve aestheOc, sculpturally funcOonal.
