A+A Concept Color
Pantone ref. closest match list available. Image folder. Online access. PDF at extra fee.
Published 2 /year: June & December
Target: colour & concept
Foresight: 18 months
Country of origin: Milan, Italy
FROM THE EDITOR on Autumn/Winter 2026-27
We continue to live in an age marked by uncertainty, where challenges accumulate like dark clouds on the horizon. Climate change, distrust in sustainable practices, a culture of silence concealing pain behind polished facades, dysfunctional consumerism, and hyper-productivity. These are just some of the pressures that are shaping and influencing our daily lives. Furthermore, mass migrations, geo-political conflicts, and the ongoing debates surrounding technology and artificial intelligence only deepen this overwhelming complexity. As Rebecca Solnit wisely notes, “[…] Every crisis is in part a storytelling crisis.” We are enveloped by narratives that limit our ability to see, believe, and act toward meaningful change. Our edition strives to offer a razor-sharp perspective on society, illuminating the unspoken truths that lie beneath the surface. This publication walks the fine line of visual disorder, presenting reflections that challenge conventional thinking that is translated into this powerful color collection.
KEY THEMES FOR 27.1
The Boiling Era plunges us into the stark realities of climate change, a direct consequence of our actions. The message is clear: we must engage; we cannot be mere spectators in this unfolding physical existence. It is an urgent call to contribute to a narrative of unity that transcends geographical, cultural, and political barriers, creating art that nurtures a collective consciousness of compassion and resilience.
Colors: From raw material, marked by time and wear, emerges a chromatic evolution of grays and browns, culminating in an explosion of orange. These shades create an allegory of life, as ephemeral as a match, where every action leaves an indelible mark, deforming shapes and burning surfaces. Oxidized metals and fabrics consumed by fire intertwine, creating a symphony of warm colors clashing with deep shadows.
Natura.Led invites us to reflect on the paradox of the green energy transition. While industrialized nations promote eco-friendly solutions, they often overlook the environmental degradation caused by resource extraction, prompting critical reflections on transparency. A relationship between science and society, blending art, biochemistry, and nature prompting reflection the role of science in shaping a new sustainable reality.
Colors: A palette unfolds in sharp, acidic, and provocative greens, far from the usual earthy tones. A warm shade of light blue symbolizing the water that connects all life on Earth. A bright, artificial white, washes over the entire palette, strongly illuminating each hue. Plastic materials entice with their glossy and neon-like finishes. Imperfect yet captivating, they embrace the beauty of recycling, inviting us to reimagine our aesthetic values.
Prof(w)ound, symbolized by Chiron from Greek mythology, offering a pathway to deep personal and spiritual growth through the transformation of emotional pain. Embracing pain can lead to wisdom and compassion, while the silence that often accompanies it can serve as a defense mechanism, obstructing communication and healing.
Colors: A palette begins with delicate pinks and unfolds into intense red-violets that darken towards a somber core. An inherent process that transforms natural fibers into colored fabrics. Pigments derived from fruits and vegetables, such as beets and blueberries.
Algo-rhythms In an age dominated by technology and non-stop media, this sensory overload has sparked a yearning for stillness, reconnecting with the present to discover a deeper meaning. However, we are still in a society that fears stillness, as Psychologist Raphael Santandreu’s describes it as “leisure-phobia”.
Colors: The palette unfolds in an enticing dance between soft neutrals and vibrant bursts of unexpected brilliance—cyan blue, muted pink-orange, and sour yellow. Colors transition from bold, solid blocks to fluid, blurred shifts, capturing the essence of speed, rhythm, and constant change. A harmony of hues, offering a spectrum of finishes—from sleek high-gloss to matte.
Doubly Free invites us to contemplate the duality inherent in our existence. The interplay of black and white symbolizes a dynamic relationship between opposites, encouraging us to embrace the full spectrum of life and explore the nuances often hidden in silence.
Colors: Neutral tones of grays, light blue, and browns merge seamlessly with contrasting textures, creating a sense of movement and revelation. Irregular surfaces, shattered transparencies, and feathery textures suggest an opening towards infinity, symbolizing the free flight of the human spirit. From the ruggedness of raw brick to the ethereal lightness of feathers, we are invited to embrace a double freedom.
Gen Bond we examine how the world is shifting due to de-globalization, political tensions, and aging populations, fracturing the old order. While access to knowledge expands, loneliness and addiction persist, creating a paradox of digital connectivity that leaves individuals feeling isolated. As Ai, robotics, and quantum technologies advance, many feel disconnected from an increasingly artificial world increasing the silent tension between generations.
Colors: The color palette evokes an immediate emotional connection—comforting yet imbued with a gentle melancholy. Inspired by the warmth of vintage objects and familiar interiors, it contrasts with the sleekness of the hyperreal digital world. The journey of colors moves from deep violet and green to soft grey, with hints of dusty lilac, culminating in warm hues reminiscent of vintage memories—aged greens, mustard yellows from the 60s and 70s, and time-worn blues.
