Next Trend Event

You are invited! SS26 + Intro AW26-27

Welcome to the Next Trend Studio Event! We have some exciting news for our guests this season; the venue is new: Auktionsverket Kulturarena, Tredje Långgatan, Göteborg (hot creative district), where we will also record our coming streaming events. Our speakers fly in from Sydney, Amsterdam and London from four of ColourHouse’s global trend partners. We have curated an exciting event, including a bridge speech to AW26-27 for those who work early. Inspiration and facts in this design event mix insights for fashion, sports, accessories, interior and industrial design. We cover different perspectives, from Macro Trends to Key Colours, Materials, Styling and Consumer shifts. Join the Next Trend community on Location with Streaming on four dates or a Streaming package including six dates—seminar in English. Scroll down for more details. Warmly welcome to sign up for participation that suits you and your team!

On Location Göteborg | 19 November*

Live at Auktionsverket Kulturarena, Tredje Långgatan 9, Göteborg. Welcome to enjoy an amazing day with our speakers, their presentations and insights, lunch, and the pop-up store. Mingle with other people and companies.  Sign in from 08.00, have a morning coffee and sandwich, join the event from 09.00 on stage, have lunch served around 12.00, and finish the day around 15.30. Book your on-location seats, including coffee, sandwich, fruit, lunch, *and streaming access on Dec 11-12 and Jan 16-17. 

Streaming Online |  November 26-27 | December 11-12  | January 16-17 |

Streaming On-Demand the entire day for 24 hours (view at your convenience) on the above six dates, all included. The total program is ca 6 hours. The access tickets to the Next Trend Studio online streaming channel for all six dates are included for your best planning, something our attendees in the past eight seasons have greatly appreciated. Online in HLS streaming protocol format, Mac- and PC-friendly. Scroll down>>

We are proud to present our speakers:

We curate our Next Trend day with an exciting mix of trend forecasters and speakers who give their different points of view on the future in macro trends, range plans, colours, concepts, key items, and why. As an attendee and viewer, you are given an excellent chance to filter into your perspective, your brand and its needs. All publications & online services published by our speakers will be found in this E-store and the Pop-up store in Göteborg. Please meet our speakers:

Celestino Garcia, Clinton Gorst Scout/Sydney | Rachael Gentner, Joanne Thomas  FS Fashionsnoops.com |
Christine Foden,  D.cipherfm/London | Emily McCarthy, Trendhub BDA/London

Boost your design teams | Seminar in English

VIP client discounts - trend ss 2026: ColourHouse's trend clients enjoy special discounts for all attendees from the same company when you sign up for the trend services of our regular speakers of Next Trend. Please get in touch with us for more details. We also offer special discounts for Students & ColourHouse Friends between jobs: info@colourhouse.se

Scout forecasting >>  Head of Creative / Art Director Clinton Gorst and Creative Director Celestino Garcia 

Title: REFLECTION
” Reflection isn’t just about looking back; it's about journey into our current reality and a vision for what’s to come. There will be inspiring films for each of the macro concepts, plus a focus on overall Colour and the Main Message of the season.”

Market focus: Style is never out of fashion. Colour Concept books related to each business area—LIFE+STYLE HOME, CASUAL+YOUTH, WOMEN, MEN—forecasting. Well-curated forecast books, online reports, and image folders have made SCOUT a much-appreciated service for the Scandinavian market for many years.  

FS FashionSnoops.com >> Rachael Gentner, Director of Active and Joanne Thomas, Director of Color 

Market focus: CULTURE | COLOR | FASHION MARKETS ACTIVE - WOMEN - MEN - YOUTH - KIDS - ACCESSORIES - LINGERIE.SWIM | BEAUTY | HOME. fashionsnoops.com explores the design, from culture to design history to consumer insights, with tools to CREATE your mood boards, colour and inspiration and with the AI ART LIVE tool just launched, perhaps the most creative design tool you can work with. Meet Rachael Gentner and Joanne Thomas, from FS presenting forecasting with the passion we all need in the design industry. 

d.cipher fm  >>  Founder and Creative Director Christine Foden.

Title: LESS PANIC, MORE COURAGE
"A mindset where we can find each other, have fun and feel good. There is a general sense of disempowerment in the face of global challenges. We need to confront the world that sometimes feels heavier than we would like. We continue to look for meaningful moments, such as humour, fantasy, leisure, and unseriousness.  On the contrary, the rise of the intellectual-er influencer (with a satirical, ironic vibe) is arguably a breather from chaotic visual media and overconsumption."  A speech digging into consumer behaviour shifts and what it means to colour & style ss2026 and beyond.  

Market focus: ACTIVE COLOUR & LIFESTYLE | WOMENS COLOUR & LIFESTYLE | MENS COLOUR & LIFESTYLE. Christine Foden is known for her colour excellence in design concepts that tap into shifting lifestyles. These lifestyles affect the visualization of how style and appearance become stories that give design a new boost. Colours and colour combinations in proportions are the strong arguments why clients in all kinds of design industries love D.cipherfm forecasting and presentations!

Trendhub | BDA LDN >>  Emily McCarthy

Market focus: COLOUR | CONSUMER INSIGHTS | TEXTILES | FASHION | DESIGN CONCEPTS | SMART SOLUTIONS | BRAND STRATEGY. Trendhub covers early trend reports from general MACRO consumer behaviour trends to Fashion (Women, Men, Kids, Youth, Active) and Home and Beauty. Commercial and easily interpreted to actionable colours, styles and direction. Including Online Reports, Image folders and extended packages of Womenswear, Menswear, Home seasonal, and Macro Annual packages of multiple reports.