Welcome to VIEW MAGAZINE
Forecasting with ethical product solutions by experts across the industry appealing to a wide audience that covers brand strategists, designers, manufacturers, retailers and many others! Larger format to give you the right professional experience.
VIEW style
" - We will be looking at ways to action and deliver ideas in a genderless, seasonless and peer group manner. Above all we will be researching and connecting systems by which to deliver our fashion concepts in a responsible and ecological way". Targeting FASHION: Womenswear, Menswear, Casual & Athleisurewear. VIEW magazines develop according to new market needs. VIEW magazine is a merged hybrid of Textile View Magazine and View2 magazine = VIEW including 4 issues per year. Publisher David R Shah and the team tell us "- we decided to create a modern colour-material-trend-magazine where fashion forecasting takes a broader grip."
Four sections
New VIEW is built around four sections that work independently but also interlink to bring you the latest product developments in product and design thinking. Not only design direction but also product solution. Sections are:
THE ESSENTIALS
CONTEMPORARY
CASUAL & ATHLEISURE
FORWARD MATTER
4 publishing dates VIEW 2025
View 149 (Jan 2025) Season: Spring/Summer 2026
View 150 (end March 2025) Season: Autumn/Winter 26/27
View 151 (June 2025) Season: Autumn/Winter 26/27
View 152 (Oct 2025) Season: Spring/Summer 2027
CONTENTS VIEW 150
(Published April 2025)
FORECAST ISSUE A/W 26-27
In a world shaken up and disrupted, tension is palpable. Pulled simultaneously toward the past and the future, navigating the disruption while reaching for the future and what is to come. This friction shapes how cultural codes are rewritten and long-held structures dissolve. As materials, forms, and symbols evolve, they reflect our collective search for meaning in an era of uncertainty.
This in-between space, where structure bends and transformation unfold, creates a landscape of contradictions. Familiarity and nostalgia are reimagined, as elements from different times and places merge to form something unexpected. The lines between past and future, the personal and the collective, need to be restored and cherished.
Softness meets rigidity, the ceremonial intertwines with the everyday, and personal expression takes on a political and communal weight. These tensions are generative forces, shaping new ways of thinking and belonging.
The future lies in embracing these contradictions and merging them into a cohesive whole —not resisting change, but making it, understanding that identity and culture are not static but continuously shaped by tension and transformation. This space, where preservation and reinvention intersect, voids are needed for new expressions to take root. Meaning is not fixed but shaped by movement, constantly redefined through the push and pull of time, culture, and identity.
Oltmans van Niekerk
CONTENTS VIEW 150
01Future matters
Smart solutions
Building on exploration of collaboration and traceability, this final instalment in VIEW’s series on Smart Solutions focuses on regenerative practices.
The future of making
The world may be in chaos and division, but new fashion initiatives show how communities are finding positive common ground.
02 Review A/W 25/26 & S/S 2026
Menswear messages A/W 25/26
A greater acceptance of gender fluidity, diversity and resistance to the mechanisms of exclusion opens the landscape to newness and unity.
Womenswear messages A/W 25/26
The world is in turmoil politically but also within the fashion industry it is a time of re-adjustment and posing fundamental questions: ‘What is fashion for?’ ‘Who’s buying it?’
Fabric messages S/S 2026
It’s a moment of surprises and paradoxes, finding new connections and balances.
03 Preview A/W 2026/27
Womenswear preview
Softness meets rigidity, the ceremonial intertwines with the everyday, and personal expression takes on a political and communal weight. These tensions are generative forces, shaping new ways of thinking and belonging.
Menswear preview
Through flashbacks and fast-forwards, there is a constant effort to both disregard the present moment while moving forward, driven by the desire for a better world and progress.
Knitwear preview
For winter, knitwear is both a practical fashion component, and a dynamic partner in new and robust aesthetics.
Casual, athleisure and denim preview
Let fantasy lead the way, for the courage to dream is, ultimately, the courage to lead the way forward.
04 Inspiration
Material futures
Suspended perception. Inspiration for fabric and yarn makers in 2027.
Crafting the future
The purity of forms. The act of paring down, stripping away, and peeling back is a call to return to essence—a shift in aesthetics and a redefinition of creativity.
Cover artist: Stephan Gladieu
