Spring/Summer 2028.
W.A.S.C (We Are Sports Colors) is a next-generation color trend book for the sportswear, activewear, and lifestyle markets. Developed by Backbone Studio, it combines expert forecasting, innovative insights, and creative inspiration to guide brands, designers, and decision-makers in shaping tomorrow’s collections.
Looking for an Active sportswear colour forecast?
Resort Ski | Athleisure | Mountaineering | Workout | Trekking & Hiking | Urban Running | Freestyle | Fitness | Motor Sports | Team sports | Yoga | Urban training | X-trail & Triathlon
- a complete overview of the colours for active sportswear unisex season. Available as a physical book with real fabric swatches or a digital platform, W.A.S.C delivers a complete trend forecasting experience, helping teams anticipate seasonal color palettes, market trends, and design opportunities in sports fashion and lifestyle.
Printed trend book + Ebook includes:
+ Four (4) major themes for the season. The mood boards will be displayed on double spreads, where fabrics and colour ranges will be displayed, as well as a dedicated market.
+ 12 colour stories, 3 for each theme. (from performance to athleisure)
+ For each story: 1 dedicated market, 1 dedicated colour range & 10 men's and women's colour harmonies.
+ Graphic insights with downloadable vector format.
+ 1 lab page with creative looks and silhouettes.
+ General colour guide & equivalence colour guide.
The trend book features a nice-sized format (35x28cm), enhancing the visual impact of silhouettes and technical drawings. Fabrics are directly inserted into the themes.
Published 2 issues/year in May + October
Target group: Active Sport + Lifestyle
Published: 20 months ahead of time
Country of origin: France
