Welcome to VIEW MAGAZINE
Forecasting with ethical product solutions by experts across the industry, appealing to a wide audience that covers brand strategists, designers, manufacturers, retailers, and many others! Larger format to give you the right professional experience.
VIEW style
" - We will be looking at ways to action and deliver ideas in a genderless, seasonless, and peer group manner. Above all we will be researching and connecting systems by which to deliver our fashion concepts in a responsible and ecological way". Targeting FASHION: Womenswear, Menswear, Casual & Athleisurewear. VIEW magazines develop according to new market needs. VIEW magazine is a merged hybrid of Textile View Magazine and View2 magazine = VIEW including 4 issues per year. Publisher David R Shah and the team tell us "- we decided to create a modern colour-material-trend-magazine where fashion forecasting takes a broader grip."
Four sections
New VIEW is built around four sections that work independently but also interlink to bring you the latest product developments in product and design thinking. Not only design direction but also product solution. Sections are:
THE ESSENTIALS
CONTEMPORARY
CASUAL & ATHLEISURE
FORWARD MATTER
4 publishing dates VIEW 2026
View 153 (Jan 2026) Season: Spring/Summer 2027
View 154 (end March 2026) Season: Autumn/Winter 27/28
View 155 (June 2026) Season: Autumn/Winter 27/28
View 156 (Oct 2026) Season: Spring/Summer 2028
CONTENTS VIEW 155
(Published June 2026)
What Is Value Today?
Value may be only a word, but in fashion it has reached a pivotal moment. The collapse of trust, the crisis surrounding garment price tags and the justification behind terms such as “value for money” have become pressing issues.
Amid a cost-of-living squeeze, consumers complain loudly about price gouging, profiteering and declining quality—especially at the luxury end of the market. The industry therefore, faces a growing obligation to explain what buyers receive for every euro or dollar spent: the familiar American idiom “bang for your buck”, meaning the highest benefit or effectiveness for the money paid.
For companies, the answer may seem straightforward: explain the costing structure. Raw materials, CMT costs (cut, make and trim), distribution and finally margin. Yet the equation is not so simple. At every stage there is a variable that cannot be reduced to accounting alone—the critical “x factor” of quality. It is this element that ultimately justifies the promise of “value for money”.
But what, exactly, does “value” mean?
CONTENTS VIEW #155
01 Future matters
Smart solutions – Fashion has always been driven as much by desire as by necessity. This tension between need and pleasure, utility and futility, sits at the centre of the modern fashion economy.
02 Contemporary S/A/W 27/28
Womenswear and menswear colours, styling, fabrics, knits, and accessories.
Our stories begin with nature—grounding us and offering solace to weary spirits. From there, we explore themes of chaos and upheaval, then turn inward, digging deep into the earth to uncover raw, elemental materials that express resilience and endurance.
03 Casual & Athleisure A/W 27/28
Fabric headlines – recycling remains a hot topic, from integrating post-consumer waste into new denim fabrics to turning unused sheep fleece into dyestuffs.
Casual, athleisure and denim concepts, fabrics, and accessories. There is a renewed dialogue between past and future extends beyond heritage alone. Craft and technology, instinct and intelligence, nature and performance increasingly intersect to create new forms of creative expression.
Exhibition Previews – JFW, Munich Fabric Start, Milano Unica, Première Vision.
04 Inspirations
Inspirations - in a world overwhelmed by the quest for perfection, we choose, instead, to celebrate the body as a sacred space, a place where imperfection is valued.
New Material Frontiers—materials are entering a phase of behavioural transformation: they are not changing identity; they are changing context.
COVER CREDITS
Red circle image: Shubham Dhage / Unsplash
Portrait: Studio Anne Irene, created in Midjourney
Background: Studio Anne Irene, created in Midjourney
Total collage/visual was made by Sinds 1416 - creative studio
