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575 SEK i RABATT under DECEMBER 2018, läs mer>>
Starta en prenumeration under december 2018, med 2 utgåvor och få nuvarande säsong på köpet, totalt 3 utgåvor för 1.030 sek. Rabattvärde är 575 sek.

Lägg redan nu din beställning i "Varukorgen" och notera i "Meddelande" att du önskar en "December-Kampanj-Prenumeration".

Prenumeration 2/år, David Shah fortsätter leverera suveräna magasin för proffs! Designers, produktutvecklare, inköpare: på samma sätt som ViewTextile, är View2 en kontinuerlig analys av 4 trendsäsonger samtidigt. Inkl.Pantone-ref. för enkelt vidare designarbete.
Artikelnr: WPR1099
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1 030,00 SEK

View2 utkommer 2 ggr/år och är en del av den kompletta prenumeration man får tillsammans med ViewTextile. Detta är ett magasin ingen släpper ifrån sig, när man väl fått det i sin hand!

Publiceras: januari/juli
Målgrupp: Dam/Herr/Barn
Framförhållning: 18 mån
Ursprungsland: Holland

**********

David Shahs ord om innehållet kan du läsa nedan - OBS på engelska!

INNEHÅLL UTGÅVA 24

BELONGING

View Two issue 24 analysis the developing big ideas for the SS19 season, building on our forecast laid out in issue 23 to translate these concepts through commercial design capsules across denim, casual, active and performance wear. For SS19, we develop our concepts under the big idea of ‘belonging’. Nostalgia, self-reflection, inclusivity and community are all key themes here. Athleisure remains a growing focus. No longer simply a trend, now a category in its own right, the movement is influencing all areas of the industry: denim manufacturers continue to play with the idea of athleisure crossover collections, while our performance themes explore the idea of gym-to-swim and street-to-sea. As athleisure’s influence becomes greater, this season we have chosen to focus our athleisure chapter on identifying the key crossover statements that bridge casual, active and performance wear. We also look beyond fashion to explore the broader picture, and the emerging market areas attributed to the development of all-encompassing well-being lifestyles. Meanwhile, the continued shift towards transitional dressing is fuelling an incredible surge in fabric innovations that not only focus on enhancing personal comfort, but also claim to offer cosmetic benefits. The athleisure lifestyle revolution can also be largely held accountable for a surge in electro-textile development. Fabric manufacturers have developed fabrics that utilise conductive yarns, and which are able to provide personalised, app-controlled thermoregulation. The idea of wearables that go beyond electronics and our existing perceptions of wearable technology is defnitile a theme we will be talking more about in the future. See you there!

CONTENTS VIEW2#24

 

1. Big Ideas SS19

This season we explore the concept of ‘belonging’, examining the interconnecting themes that surround this idea through key cultural drivers, to build a series of colour palettes and harmonies that epitomise each statement and envelop the season.

2. Denim SS19

For SS19, the boldly rigid heavy weights presented for AW18 take a back seat, the focus instead turning to surprisingly soft and supple high-stretch fabrics with the look of heavier authentic weights. Authenticity is a key characteristic for the season, with improved comfort and fit.

3. Casual SS19

The overriding theme of belonging that envelops our Big Ideas manifests itself in casualwear through themes centred around community, self-reflection, nostalgia and youth subculture. The 90s and early 00s are key influential decades for the SS19 season.

4. Athleisure SS19

Athleisure is no longer just a sportswear category. Fuelled by social media and the trend for aspirational wellbeing, the work-hard, play-hard, look-good ethos is spreading into beauty, travel, work and even sleep.

5. Active SS19

SS19 is a season of opposites within activewear trends. Themes explore palettes that are fresh, light and delicate, with messages of body positivity and inclusivity, while others showcase a harder, tougher edge focused on mental and physical strength and translated through darker, more intense tones.

6. Performance

The growing desire for clothing that blurs the lines between the various aspects of our lives continues to fuel collaborations that are bringing a streetwear edge to the performance wear market, with Opening Ceremony X Columbia, Adidas Originals X Pharrell Williams and Fila X Urban Outfitters providing plenty of inspiration this season.

7. Forecast

Realism blends with creativity, luxury elevates practicality and negatives become positives as we look towards a season that responds to troubled times with wit, wellbeing and originality. From strange and unnerving times, a sense of clarity and comfort is emerging.

View2 utkommer 2 ggr/år och är en del av den kompletta prenumeration man får tillsammans med ViewTextile. Detta är ett magasin ingen släpper ifrån sig, när man väl fått det i sin hand!

Publiceras: januari/juli
Målgrupp: Dam/Herr/Barn
Framförhållning: 18 mån
Ursprungsland: Holland

**********

David Shahs ord om innehållet kan du läsa nedan - OBS på engelska!

INNEHÅLL UTGÅVA 24

BELONGING

View Two issue 24 analysis the developing big ideas for the SS19 season, building on our forecast laid out in issue 23 to translate these concepts through commercial design capsules across denim, casual, active and performance wear. For SS19, we develop our concepts under the big idea of ‘belonging’. Nostalgia, self-reflection, inclusivity and community are all key themes here. Athleisure remains a growing focus. No longer simply a trend, now a category in its own right, the movement is influencing all areas of the industry: denim manufacturers continue to play with the idea of athleisure crossover collections, while our performance themes explore the idea of gym-to-swim and street-to-sea. As athleisure’s influence becomes greater, this season we have chosen to focus our athleisure chapter on identifying the key crossover statements that bridge casual, active and performance wear. We also look beyond fashion to explore the broader picture, and the emerging market areas attributed to the development of all-encompassing well-being lifestyles. Meanwhile, the continued shift towards transitional dressing is fuelling an incredible surge in fabric innovations that not only focus on enhancing personal comfort, but also claim to offer cosmetic benefits. The athleisure lifestyle revolution can also be largely held accountable for a surge in electro-textile development. Fabric manufacturers have developed fabrics that utilise conductive yarns, and which are able to provide personalised, app-controlled thermoregulation. The idea of wearables that go beyond electronics and our existing perceptions of wearable technology is defnitile a theme we will be talking more about in the future. See you there!

CONTENTS VIEW2#24

 

1. Big Ideas SS19

This season we explore the concept of ‘belonging’, examining the interconnecting themes that surround this idea through key cultural drivers, to build a series of colour palettes and harmonies that epitomise each statement and envelop the season.

2. Denim SS19

For SS19, the boldly rigid heavy weights presented for AW18 take a back seat, the focus instead turning to surprisingly soft and supple high-stretch fabrics with the look of heavier authentic weights. Authenticity is a key characteristic for the season, with improved comfort and fit.

3. Casual SS19

The overriding theme of belonging that envelops our Big Ideas manifests itself in casualwear through themes centred around community, self-reflection, nostalgia and youth subculture. The 90s and early 00s are key influential decades for the SS19 season.

4. Athleisure SS19

Athleisure is no longer just a sportswear category. Fuelled by social media and the trend for aspirational wellbeing, the work-hard, play-hard, look-good ethos is spreading into beauty, travel, work and even sleep.

5. Active SS19

SS19 is a season of opposites within activewear trends. Themes explore palettes that are fresh, light and delicate, with messages of body positivity and inclusivity, while others showcase a harder, tougher edge focused on mental and physical strength and translated through darker, more intense tones.

6. Performance

The growing desire for clothing that blurs the lines between the various aspects of our lives continues to fuel collaborations that are bringing a streetwear edge to the performance wear market, with Opening Ceremony X Columbia, Adidas Originals X Pharrell Williams and Fila X Urban Outfitters providing plenty of inspiration this season.

7. Forecast

Realism blends with creativity, luxury elevates practicality and negatives become positives as we look towards a season that responds to troubled times with wit, wellbeing and originality. From strange and unnerving times, a sense of clarity and comfort is emerging.

Specifikationer
Produkttyp Magasin
Filtrera efter Herr, Dam, Livsstil, Sport, Casual, Ungdom
Specifikationer
Produkttyp Magasin
Filtrera efter Herr, Dam, Livsstil, Sport, Casual, Ungdom
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575 SEK i RABATT under DECEMBER 2018, läs mer>>
Starta en prenumeration under december 2018, med 4 utgåvor och få nuvarande säsong på köpet, totalt 5 utgåvor för 2.065 sek. Rabattvärde är 575 sek.

Lägg redan nu din beställning i "Varukorgen" och notera i "Meddelande" att du önskar en "December-Kampanj-Prenumeration".

Prenumeration 4nr/år, Om man skulle välja ett trendmagasin som får kallas modebibel, är det View Textile. Ansvarig utgivare är David Shah. Med sin omfattande erfarenhet av modebranschen i alla led, är detta ett utmärkt designredskap att använda som referens genom hela kollektionsuppbyggnaden: från färg till färdigt plagg.
2 065,00 SEK

Cotton Swatch Card 10x11cm

1 swatchcard är 10 x 13 cm, inkl. färgkodsmarkering. Tygklippet är 10x22 cm, som levereras i dubbelvikt format. Varje färg benämns med en 6-siffrig kod: t.ex. 19-0000TCX. Alla färger har även ett namn
(anges på 6 språk). Smartcards levereras normalt från Europalager på ca 3-4 arb.dagar.
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