Nelly Rodi Women's Stories

NellyRodi women's trends s/s 2028

Women's Stories interprets the current mood and consumer desires through key colors, prints, materials, shapes, silhouettes, and cultural references to give your business's creatives a starting point for their projects.

Content:
4 inspiring themes
Women’s Stories is organized into four inspirational angles. Each one is depicted by color harmonies, visual atmospheres, and words to cover every consumer desire – for every consumer profile. Page after page, you’re immersed in a unique universe that helps you make the right creative choices to match your brand’s DNA with upcoming trends.

The 4 themes for s/s 2028
- Florivale (Organic / Craftsmanship / Charm / Simplicity / Wellness retreat)
- Decadencia (Eccentricity / Artistic gesture / Eclecticism / Rebellious romanticism / Opulence)
- Luminara (Utopia / Solar energy / Innovation / Glamorous brutalism / Sensory experience)
- Glamourama (Sport & fun / Cool & Sexy / Insouciance / Kitsch & glam' / Entertainment)

The season's key colors and products
Every season NellyRodi develops 45 colors for the different Women’s Stories themes. They’re organized into a range of palettes to help you invent new combinations and renew your customers’ interest in your products. The trendbook also includes a selection of the season’s essential fashions you can interpret in different colors and materials.

Sensorial stimulation
The Women’s Stories trendbook is designed to be a creative catalyst. We worked with neuroscientists to make a tool that stimulates your senses, emotions, and brain. That happens with a choice of very powerful images, carefully edited semantic fields, vibrantly colored fabrics, materials to touch and even hear, and multiple cultural references for knowledge and awareness.

Info 
Published twice/year; July/December
Target Group: Women's wear
Foresight: 18 months
Country of origin: France