Welcome to VIEW MAGAZINE
Forecasting with ethical product solutions by experts across the industry appealing to a wide audience that covers brand strategists, designers, manufacturers, retailers and many others! Larger format to give you the right professional experience.
VIEW style
" - We will be looking at ways to action and deliver ideas in a genderless, seasonless and peer group manner. Above all we will be researching and connecting systems by which to deliver our fashion concepts in a responsible and ecological way". Targeting FASHION: Womenswear, Menswear, Casual & Athleisurewear. VIEW magazines develop according to new market needs. VIEW magazine is a merged hybrid of Textile View Magazine and View2 magazine = VIEW including 4 issues per year. Publisher David R Shah and the team tell us "- we decided to create a modern colour-material-trend-magazine where fashion forecasting takes a broader grip."
Four sections
New VIEW is built around four sections that work independently but also interlink to bring you the latest product developments in product and design thinking. Not only design direction but also product solution. Sections are:
THE ESSENTIALS
CONTEMPORARY
CASUAL & ATHLEISURE
FORWARD MATTER
4 publishing dates VIEW 2026
View 153 (Jan 2026) Season: Spring/Summer 2027
View 154 (end March 2026) Season: Autumn/Winter 27/28
View 155 (June 2026) Season: Autumn/Winter 27/28
View 156 (Oct 2026) Season: Spring/Summer 2028
CONTENTS VIEW 154
(Published March 2026)
What Is Value Today?
Value may be only a word, but in fashion it has reached a pivotal moment. The collapse of trust, the crisis surrounding garment price tags and the justification behind terms such as “value for money” have become pressing issues.
Amid a cost-of-living squeeze, consumers complain loudly about price gouging, profiteering and declining quality—especially at the luxury end of the market. The industry therefore, faces a growing obligation to explain what buyers receive for every euro or dollar spent: the familiar American idiom “bang for your buck”, meaning the highest benefit or effectiveness for the money paid.
For companies, the answer may seem straightforward: explain the costing structure. Raw materials, CMT costs (cut, make and trim), distribution and finally margin. Yet the equation is not so simple. At every stage there is a variable that cannot be reduced to accounting alone—the critical “x factor” of quality. It is this element that ultimately justifies the promise of “value for money”.
But what, exactly, does “value” mean?
CONTENTS VIEW 154
01 Future matters
Smart solutions – a think piece on “value” in today’s textile industry
The future of making – brands that transform values into action earn greater trust from younger consumers.
02 Review A/W 26/27 & S/S 2027
Menswear messages /W 26/27 – this season, competing voices have crowded the conversation—merchandisers, brand spokespeople, marketing executives— leading to a lack of clarity on the runway and presentations lacking strong direction and style.
Womenswear messages/W 26/27– fashion’s current fixation with eroticism is unmistakable. Yet the conversation persists: where is the line between allure and excess?
Yarn and fabric review S/S 2027– the polite versus the chaotic.
03 Preview A/W 27/28
Womenswear preview – in a multipolar world, the visual landscape is no longer shaped by a single cultural centre. Influences emerge from all corners of the world.
Menswear preview – navigating between bold show and inherited knowledge
Knitwear preview – innovationis either spoken quietly with classic tropes, familiar gauges and shapes or comes as a bold unfettered invention of structures.
Casual, athleisure and denim preview – true progress comes from recalibration, from safeguarding what was and placing it within a contemporary context.
Cover artist: Nick Fancher UNSPLASH
