Comprehensive trend direction for youth

Trendhub is smart forecasting that combines the what, the how, and - most importantly - the why of the season. Each trend is
anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for an exciting product.

Within each book BDA outlines the fundamental shifts in consumer behaviour, relevant to the market, providing in-depth context to their seasonal themes and commercial translations across homeware product categories. Each theme comprises a strategic approach to colour; our must-have palettes are supported by trend accents, core tones and key material finishes. Trendhub's inspirational surface, print and pattern pages are brought to life with suites of original, copyright free and fully editable print designs, available to download from your digital library.

Content:

THE BIGGER PICTURE
An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of this season.
THE SEASON’S MUST-HAVES
Highlighting the key overarching design elements of the season, from must-have colours to details and items. The season’s check list.
THE SEASON’S THEMES
The season’s themes, covering influences, look and feel, colour, fabrics, trims, print and pattern, and key products. Rounded off with a concise trend checklist.

INFLUENCES Highlighting the key drivers behind the theme, from conceptual projects to cultural references.
LOOK & FEEL Setting the scene for the theme with an overarching look and feel.
COLOUR Fully referenced colour palette, supported by highlights for his, her and fluid collections, and key colour harmonies.
FABRICS, TRIMS & DETAILS Clear fabric stories and direction for key trims and details.
PRINT & PATTERN The key print and pattern stories, including all-overs, graphic placements and inspiration for novelty capsules.
PRODUCT CAPSULES Highlighting key product focus areas specific to the theme.
KEY LOOKS The defining looks for the season. Here, we highlight the key products and outfit builds.