Spring/Summer 2026.
The season begins with their main WOMENSWEAR book, featuring the big ideas, season’s must haves and five comprehensive themes covering look & feel, influences, fabric, trims & details, print & pattern and key product capsules.
+ LINGERIE & SLEEP bolt-on follows shortly after, distilling three key themes from the womenswear book into directions tailored to the intimates and nightwear market.
UPDATES + DEEP-DIVESA 6 MONTH UPDATE provides the latest relevant intel for the season, while regular PRODUCT DEEP-DIVES provide a more detailed look at categories including: Footwear, accessories, fabrics, core prints & graphics, outerwear and knitwear.RESEARCH + DEVELOPMENTAs we get closer to the season, they provide detailed TRADESHOW REPORTS from key trade events, as well as analysis of major fashion weeks in their comprehensive CATWALK REPORTS.
Comprehensive trend direction for womenswear - published 18 months ahead of the season
Trendhub is smart forecasting that combines the what, the how, and - most importantly - the why of the season. Each trend is
anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.
Within each book BDA outline the fundamental shifts in consumer behaviour, relevant to the market, providing in-depth context to their seasonal themes and commercial translations across homeware product categories. Each theme comprises a strategic approach to colour; our must-have palettes are supported by trend accents, core tones and key material finishes. Trendhub's inspirational surface, print and pattern pages are brought to life with suites of original, copyright free and fully editable print designs, available to download from your digital library.
Spring/Summer 2026 stories:
- REIMAGINE
- DRAMA
- PRESERVE
- MYSTIC
- ECCENTRIC
Available in different options; EBOOK or SEASONAL PACKAGE
Women's ebook: published January
Seasonal package:
Gain access to the womenswear portal with a subscription. Access Womenswear SS26 digital trend book, Lingerie & Sleep bolt-ons and product updates, as well as key catwalk and trade show reports. You'll also receive access to our stream of macro books, reports and updates.
