Spring/Summer 2026.
The season main MENSWEAR book, featuring the big ideas, season’s must haves and five comprehensive themes covering look & feel, influences, fabric, trims & details, print & pattern and key product capsules.
RESEARCH + DEVELOPMENTS
as we get closer to the season, they provide detailed TRADESHOW REPORTS from key trade events, as well as analysis of major fashion weeks in their TRADESHOW + CATWALK REPORTS.
Comprehensive trend direction for menswear - published 2 years ahead of the season
Trendhub is smart forecasting that combines the what, the how, and - most importantly - the why of the season. Each trend is
anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for exciting new product.
Within each book BDA outline the fundamental shifts in consumer behaviour, relevant to the market, providing in-depth context to their seasonal themes and commercial translations across homeware product categories. Each theme comprises a strategic approach to colour; our must-have palettes are supported by trend accents, core tones and key material finishes. Trendhub's inspirational surface, print and pattern pages are brought to life with suites of original, copyright free and fully editable print designs, available to download from your digital library.
Spring/Summer 2026 stories:
- TRADITION
- REVOLUTION
- FREEDOM
- SUAVE
- SOFT CORE
Available in different options; SEASONAL PACKAGE or EBOOK
Men's ebook: published August; s/s 2026
Seasonal package includes:
MENSWEAR SS26 TRENDBOOK
COPENHAGEN TRADESHOWS REPORT
MENSWEAR CATWALK REPORTS: LONDON
DENIM TRADESHOW REPORT
