The macro book combines the what, the how, and the why of the season. Anchored in changing consumer preferences, emerging design, and innovation, creating a solid basis for exciting new product and brand offerings.
Trendhub Macro highlight the key drivers informing our opinions, including
• Socio-economic developments• Shifts in consumer behaviour• Relevant cultural references• Influential conceptual projects• Key innovations across markets
The overarching theme for the new Macro from Trendhub, highlights how new approaches to technology, identity, wellbeing and sustainability are creating positive change for today's consumers and future generations.
Featuring:• One overarching idea• Eight inspiring translations• Influential case studies• Colour & design inspiration• Prompts for further reading• Translatable toolkit
Includes: January: MACRO: BOOK TWOFebruary: TRADESHOW REPORT: SURFACE DESIGN SHOWMarch: CONSUMER PROFILESTOPLINE DESIGN DIRECTIONS REPORT: WIRED HEALTHApril: REPORT: MILAN DESIGN WEEKREPORT: NATURAL & ORGANIC PRODUCT SHOW CONSUMER INTERVIEW / BRAND PROFILEMay: REPORT: RETAIL TECHNOLOGY SHOWCONSUMER INTERVIEW / BRAND PROFILEJune: RETAIL & MARKETING UPDATECONSUMER INTERVIEW / BRAND PROFILE TRADESHOW REPORT: SPOGA+GAFAJuly: MACRO: 6-MONTH UPDATEAugust: CONSUMER PROFILES: 6-MONTH UPDATESeptember: REPORT: LONDON DESIGN FESTIVALREPORT: FINANCIAL TIMES - THE FUTURE OF RETAILREPORT: DIGITAL TRANSFORMATION WEEKOctober: CONSUMER INTERVIEW / BRANDPROFILE REPORT: WIRED RETAILNovember: REPORT: DUTCH DESIGN WEEKCONSUMER INTERVIEW / BRAND PROFILEDecember: RETAIL & MARKETING UPDATE
We reserve the right to correct any errors, inaccuracies or omissions and to change or update information at any time without prior notice.
