Comprehensive trend direction for beauty, published 2 years ahead of the season

Trendhub is smart forecasting that combines the what, the how, and - most importantly - the why of the season. Each trend is
anchored in changing consumer preferences, emerging design and innovation, to give a solid basis for an exciting new product.

Within each book BDA outlines the fundamental shifts in consumer behaviour, relevant to the market, providing in-depth context to their seasonal themes and commercial translations across homeware product categories. Each theme comprises a strategic approach to colour; our must-have palettes are supported by trend accents, core tones and key material finishes. Trendhub's inspirational surface, print and pattern pages are brought to life with suites of original, copyright free and fully editable print designs, available to download from your digital library.

Themes/trends in a/w 2025-26

- SUSTAIN
- TRUE CARE
- TREASURE

		The Bigger Picture An introduction to the season, outlining key shifts in consumer behaviour, specific to the market. These overarching ideas are set to impact the market throughout the course of this season. The Season's Must-Haves Highlighting the overarching elements of the season, from must-have formulas and finishes to key product areas. This is your must-have check-list for the season.
Key Influences to Introduce the Theme We highlight the drivers behind the theme, from conceptual projects and brands to key cultural references. Inspiration to set the Scene Our overriding look and feel pages bring together inspirational mood imagery, and the key design elements of the theme, to inspire, and inform. Your Complete Colour Toolkit Fully referenced colour palettes include four key tones per theme and trend accents. Harmonies showcase key colour pairings.
		Key Ingredients & Treatments We highlight key updates and focusses across ingredients, formulas and treatments for beauty and wellbeing. Product Focuses Here, we highlight the defining products and looks across skincare, wellbeing and fashion make-up. Muses Evoking an attitude for each theme, these pages support marketing and art direction. Art Direction & Packaging  Key directions for product styling and packaging in context to the theme. Textures Summarising the key textures and finishes across products within each theme.