Trendhouse Casual & Athleisure

Trendhouse Casual & Athleisure

Each of their five unique themes provides specific directions for the casual and athleisure lifestyle sectors, but combined, they give a comprehensive view of consumers’ evolving lives. In addition, each of their stories is connected by the three big ideas for the season:

Playtime creative and self-sufficient consumers are demanding greater interactivity with brands and products. The home has become a playground – a place to experiment, to get hands-on, to revel in learning and making.

Athleisure for all inclusivity is an imperative for the casual and sportswear markets, helping more people to benefit from wellness practices and de-centering exclusionary fitness ideals.

Fluidity a lack of certainty can create anxiety, but it can also reveal new ways to live. Without the usual boundaries and schedules, brands and consumers are venturing into new realms. Multifunctionality is key, empowering people to adapt products to changing uses, and creating a greater sense of value.

So, dig into our wide-ranging global research to inspire and inform your season.

•  The bigger picture: the reason why! This is where we provide the background and zeitgeist to our trends. These pages delineate the key, lifestyle factors that are beginning to appear now and will impact the casual and athleisure market in 18 months’ time.
•  Setting the scene: we provide the background to each story from the end-user point-of-view – who’s it for, what they like and why they will buy it.
• The influences: we look at parallel concepts from all sectors of industry that will influence and inform our approach to the concept.
•  Making: an important addition to the book where we lay out new technological and sustainable approaches in manufacturing that could influence the way concepts are realised and produced.
• Inspiration: a visual essay to set the mood and delineate the look and feeling of your end-product.
• Colour & design guide: original colour palettes and colour combinations on which to base and merchandise garment, trim, footwear, and accessory selection.
• Look + feel: the apparel design breakdown. “He She They” and “She He They” garment concepts that should inspire your collections with related trims to perfect your look.
• Footwear + Accessories: the footwear, bags, hats, hosiery, scarves, and extras that not only complete the look but sell in their own right.
• Design concepts: our final breakdown where we distil all our ideas into a final edit with original artwork and essential cads.