2026 edition - Evolution.
As we navigate the coming decade, humanity is in the middle of a profound evolution. Preparing for the inevitable turbulence and friction ahead, we look to see the evolution of what came before and prepare for and imagine the shifts ahead.
Vision 2026 explores four directions of change that will shape and inspire tomorrow.
Consumer insights, trends and colour! OvN Vision, a annual trend forecast book, offers a clear and well organized overview of worldwide cultural, technological, economic and social developments. It is an essential source of information and inspiration for anyone who is involved in innovation, product development, marketing and strategy. Research into long term global developments (5-10 years) is the foundation of this book.
Clear trend research and consumer insight;
- Four drivers of change for 2026 and beyond: 1/ Archive to The Future, 2/ Future Generations, 3/ Being in Tune, 4/ The Imagination Revolution.
- Research into global, technological, environmental and social developments
- Consumer mindsets
- Strategic concepts
- Design directions in eight product categories
- Colour swatches in a physical box.
- PDF
Categories
OvN Vision 2026
A clear and well-organized overview of the worldwide cultural, technological, economic and social trends, an essential source of information and inspiration for anyone who’s involved in long term product development, strategy, marketing and advertising.
- VISION BOOK INCLUDING PDF.
All colours/swatches in the printed book have reference to the closest match in Pantone TCX & RGB values.
• Number of pages : 262
• Dimensions : 32 x 28 x 8 cm
• 24 colour swatches, 12 material swatches
Vision is the annual cross-industry foresight book by Oltmans van Niekerk, that analyzes the main drivers of change and discerns upcoming attitudes, values, and lifestyles for 2026 and beyond. Providing a forward-looking perspective, Vision articulates social and cultural developments and delivers strategic insights for mobility, technology, fashion, food, health, beauty, home, and architecture. This approach equips your company’s innovation, design, marketing, and strategy professionals with the tools to foresee significant future shifts, recognize disruptions, explore new growth opportunities, and maintain relevance.
What is currently happening in the world affects people's thoughts and values and therefore what kind of products will be needed in the future. The colours and materials are directly related to the research in this book and are the aesthetics that are relevant today and tomorrow.
From the Editor:
“The future unfolds through our imagination, formed by the decisions we make and the steps we take. This involves rethinking our values, goals, and the kind of legacy we want to leave for future generations. Through this process, we evolve, not just in form but in spirit and thought.”
Change can be frustrating, slow and it is hard. Embracing the concept of evolution and the survival of the fittest, we must recognize that enduring change, while challenging and gradual, is the path to shaping a future that aligns with our values.
It is not about embracing the next technological breakthrough but about contributing to the world that will define generations to come. By actively engaging in this transformative process, we contribute to a sustainable and more resilient world, where long-term planning and adaptability are the drivers of our collective progress.
Vision is the annual cross-industry foresight book by Oltmans van Niekerk, that analyzes the main drivers of change and discerns upcoming attitudes, values, and lifestyles for 2026 and beyond.
Providing a forward-looking perspective, Vision articulates social and cultural developments and delivers strategic insights for mobility, technology, fashion, food, health, beauty, home, and architecture. This approach equips your company’s innovation, design, marketing, and strategy professionals with the tools to foresee significant future shifts, recognize disruptions, explore new growth opportunities, and maintain relevance.
