A+A G.MAN AW 2025-26 - The Menswear Trends
Published twice/year: Jan./July
Target Group: Men, Colour concept
Foresight: 18 months
Country of origin: Italy (Milan)
FROM THE EDITOR
For 26.2, we want to offer a fresh perspective of familiar elements, paying tribute to the earth, to nature, past, present, and future.
We continue to fight for a better tomorrow, while cherishing the treasures of both humanity and nature. Today, in a realm where
words become tapestries and imagination sculpts new realities, we embark on a journey guided by creativity and words, by the seen
and the imagined, creating a new fusion . We are faced with a reality where the lines between artificial and human intelligence blur
completely. A fusion of technology and imagination that becomes a harmonious convergence breathing life into our creative
heritage. We are invited to go back to basics, to the very beginning of humanity's evolution, finding ways to travel from one place
to another, discovering new continents. We explore another perspective of the relationship between man and nature, striving to
find the perfect symbiosis, minimizing the damage caused by humanity to the point where we become so similar that we
camouflage into one another. Heritage and tradition continue to dominate our creative urge, inspired by places that emanate such
richness and by the desire to keep authenticity alive.
KEY THEMES FOR 26.2
A-Eye In a realm where words paint pictures, eyes serve as a starting point. It is the imagination that creates poetry and prompts
the creation of a new aesthetic, grounded in an infinite archive of memories. This chapter delves into the profound impact of
technology, especially AI, in the field of design exploring the endless tools and materials blending imagination with reality. Imagine
a captivating narrative in a parallel universe, where our protagonist discovers himself in a place with a cold, East European-inspired.
As he journeys through the diverse rooms of this enigmatic resort, each space offers a unique experience, focusing on the different
senses. Imagination crafts endless scenarios, inventing materials from words, and textures from touch. As technology opens doors
to endless possibilities, our designs evolve, echoing the dynamic pulse of progress within the creative landscape. Shapes and fabrics,
seemingly traditional at first glance, unveil innovative, futuristic, and occasionally surreal detailing upon closer inspection.
Embracing recycled materials, innovative weaving and knitwear, technology reshapes the landscape of fashion with sustainability
and creativity at its core.
Keywords: words, innovative, surreal, metamorphosis.
Portside Drawing inspiration from the atmospheric charm of bustling ports and waterfronts, this trend seamlessly blends the
timeless allure of harbours with modern fashion sensibility, creating a unique fusion of style and functionality. Key elements include
the use of the waterproof materials, fishing-net inspired knitwear and a color palette that mirrors the serene sea and sky, with an
exciting infusion of electric orange. A theme that allows men to embrace a unique aesthetic that effortlessly captures the
adventurous spirit or seaside lifestyle. This trend ensures an appearance that is both stylish and adequate for any setting, be it the
city streets or coastal escapes, while celebrating the enduring charm of ports and their influence on modern men’s fashion.
Keywords: Nautical, multi-functional, urban harbour, industrial.
Ever-green Nestled within the lush embrace of a verdant rainforest, this trend captivates and honours the intrinsic beauty and
resilience of nature. As sunlight filters through the dense canopy, casting ephemeral patterns upon the forest floor, a harmonious
symphony if life unfolds, inspiring a narrative of sustainability, creativity and symbiosis. The pulse of nature beats in rhythm with
the human spirit, offering a sanctuary where the boundaries between man and environment blur into insignificance. Within this
tranquil world, the delicate interplay of light and shadow, the gentle rustle of leaves, and the melodious chorus of bird songs
become the backdrop for a transformative journey of self-discovery and introspection. Utilitarian jackets and cargo pants honour
the rugged terrain, while earthy tones and botanical prints evoke the verdant foliage. Functionality and comfort are key, presenting
practical yet stylish choices for the modern man.
Keywords: Survival, lost in flora, creative wilderness, biophilia.
Sunday’s Best We pay homage to cherished Sunday traditions and their commitment to putting on the finest attire. Inspired by
the opulent hairstyles and extravagant hats of mothers and grandmothers, this trend is a contemporary translation of a rich heritage.
The colors reflect a sense of elegance and nostalgia with deep shades of burgundy, rich brown, and touches of dusty purple.
Nostalgic beige serves as a backdrop, symbolizing the strength of family bonds. A revival of classic silhouettes with a modern twist,
featuring tailored blazers and coats that exude timeless sophistication. Intricate accessories, such as embroidered fedoras and widebrimmed hats, pay tribute to the community’s headwear traditions. Patterns and textures add regal sophistication, reminiscent of
the community’s intricate tapestries and attire. A blend of historical richness and contemporary finesse.
Keywords: soulful elegance, timeless heritage, collective spirit, family bonds.
Earth Unveiled The concept of camouflaging, or blending into nature without disturbing it, influences the very essence of menswear
design. We take inspiration from the intricate ways in which man attempts to coexist harmoniously with the natural environment,
often falling short but striving to minimize disruption. This ethos translates into the incorporation of organic shapes, fluid silhouettes,
and breathable fabrics that allow for effortless movement, echoing the grace and fluidity found in the natural world. Textures
emulate the roughness of bark, the softness of moss, and the tranquillity of flowing water, encapsulating the delicate balance
between human intervention and the preservation of nature’s intrinsic beauty. The result is a collection of menswear that not only
exudes sophistication but also embodies a deep reverence for the natural world, urging wearers to embrace a symbiotic relationship
with their surroundings.
Keywords: Fluidity, harmony, organic, symbiosis.
VistaMar Embark on a captivating summer odyssey through the Southern European landscapes, with a mix of serenity and vibrancy.
Celebrate mediterranean craftsmanship and culinary delights, enveloped in nostalgia with sunlit rooms and familiar melodies,
embracing tradition's essence. Step back into the sanctuary of memory, where echoes of adolescence linger in the air, and
traditional mediterranean craftsmanship shines. Adorned with iconic scenes from the 90s, this fusion of southern charm and
northern allure resonates with timeless rhythms of tradition and innovation.
Keywords: Reckless ease, effortless sophistication, denim days, nostalgic
