d.cipherfm Activate is a bespoke colour trend service for active / sport / casual
The d.cipher team based in London, works on colour and trend forecast nearly two years ahead of the season. There are 3 different dedicated markets: Women/Men/Active. Each of the books has an extensive Colour selection Part I where each colour story is clear, focused and precise with the specially dyed colours in woven cotton swatches. Part 2 of the books describe the Trends, where the colours are combined to match each trend with mood boards, details to describe the trend and how colours can be matched to perfectly describe the new season. Fashion and Design focus.
Activate introduces and activates the season in more general ‘open brained' colour statements. An activewear colour trend styling forecast for the Mens and Womens sport and casual wear market. Includes list of closest match to Pantone FHI/TCX.
Content: Inspirational imagery, colour, trends and styling.
Format: Book with images, cotton swatches and colour chips.
Published bi-annually: June & Dec.
Section 1.
colour wave evolution
Eleven evolutionary, shifting colour family waves.
Section 2.
trends colour lifestyle
Five lifestyle sport biased trend developments
Spring/Summer season: August
Autumn/Winter season: February
Digital support: PDF and jpg bank for inhouse use to clients