VIEWPOINT COLOUR 14
HUMAN NATURE
We called this issue ‘Human Nature’, but, by that, we do not mean human character but humanity and its relationship with nature, the complex link between anthropoids and flora and fauna.
The alarm bells are ringing all over: we are living in the age of the Anthropocene, the age of nuclear weapons, human-caused climate change and the proliferation of plastics, garbage, and concrete across the planet. But the human being is still an animal belonging to the kingdom animalia. We depend on plants, fungi, algae and bacteria. Everything is connected. We need to work together with nature rather than trying to transform it, for, as we show in this issue it’s a two-way relationship in terms of inspiration and knowledge.
CONTENTS
VIEWPOINT COLOUR 14: HUMAN NATURE
Pantone Colour of the Year
Recalibrating our priorities to align with our internal values, we have selected PANTONE 13-1023 Peach Fuzz to be our PANTONE Color of the Year 2024, a velvety gentle peach whose all-embracing spirit enriches mind, body, and soul.
Human Nature
Humans have often lived in a sense of superiority and separation with respect to other forms of life, but the time has come to let go of the idea that the world is
ours. Our lives and survival depend on the natural world.
Vision on Colour: Symbiosis
A palette that seeks to express our re-connection with nature – from the blues of the deep oceans to the deep rich browns of earth and peat ending with the lighter hues of grasses and foodstuff.
Interdependence
The challenges we face require symbiotic and collaborative methods where at every step in the execution process, creativity and innovation are not only essential but must work as a singular identity, with a common purpose.
Vision on Colour: Eden
Who can resist the bravura of a burst of colour, the spectacle of a parade, the fun of dressing-up? This is a colour story that shows its power, nothing is hidden, everything is on show.
Sculpting Eden
This narrative encapsulates the essence of the human experience—a perpetual dance of innocence and free will, filled with choices, often imperfect, that have far-reaching consequences.
Vision on Colour: Regenerative
Our colours reflect the circle of life, composting and biodegradation, metamorphosis, mimicking and celebrating the earth, and the circle of continuous changes of form and transformation by nature.
Expect Death
Prowl studio founders Baillie Mishler and Lauryn Menard are working to create lasting change by designing bold, visionary solutions that make comfort and health accessible for many.
Vision on Colour: Mutant
What happens to shape and colour when it mutates. This is a concept that mixes myth with reality, the fairy tale with the weird: it’s a perfect world in which to mix AI and IRT.
The Metamorphosis of Identity
The concept of ever-changing and wavering human identity can feel both unstable and exciting, altering self-perception and creating a fluid, visual transformation.
Vision on Colour: Sacred
Colours to link us with ancient understanding and totemism. These are colours that speak of both the authority of nature and the miraculous and magical of the supernormal.
Unveiling Mysticism (Blou Blous)
The Caribbean is a place where mysticism and spirituality can be found in its beautiful nature, where humans and the living world come together beautifully and harmoniously, creating a unique environment for the Caribbean lineage of culture and traditions.
Empathy and Power
The dynamics between humans and animals is a story of empathy and power; it is a bond and a balance that need to be re-created at all costs.
The Big Topics
We provide answers to some of the big questions on colour that designers are having to face at the moment.
City Colourscapes
Our dash round the world to see what’s happening in global colour taste. It has clearly been an orange autumn.
