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CONTENT updates 4 seasons
TEXTILE VIEW #128: WINTER 2019
CRESCENT MOONLIGHT
Are we living in a post-happiness world? The question is being raised. According to the 2019 World Happiness Report, which ranks 156 countries based on inhabitants’ perceptions of their wellbeing, happiness in the United States is declining. Americans said they were less content in 2018 than a year earlier, ranking at number 19 in the list, behind Australia (11) and Canada (9). The UK comes in at number 15. The 24-hour news cycle, combined with the onslaught of natural disasters, social upheaval, political strife and economic uncertainty is challenging much of the world and psychologists say anxiety is on the rise.
Experts define happiness as a positive state of overall wellbeing combined with a sense that one’s life has meaning. Joy, by contrast, is delight in moments that, by their nature, are fleeting: we don’t need to be happy to feel joy. That could be why consumers are in love with ephemeral events and moments, such as the Hanami cherry blossom viewing festival in Japan or catching a glimpse of the Northern Lights.
Certainly, marketers have caught onto the concept of ‘joy’. It is used to sell boxes at Ikea. It is included in ads for drinks at McDonald’s and as a prescriptive for female hygiene. There are T-shirts that shout joy as an ‘act of resistance’. There is the Chasing Joy podcast. And a number of books are being published this year devoted to joyful living, covering topics such as marriage, productivity, and positive thinking.
CONTENTS TV 128 CRESCENT MOONLIGHT
Publisher’s view: as the textile industry fight to clean up its image with the public, we look at how “honesty is the new authenticity”.
Lifestyle: climate change isn’t an abstract concept; the changing environment will impact every aspect of our lives: what we wear, eat, do and where we live.
Lace archive: a look at handmade lace, which requires exceptional skill and patience, is the antithesis of contemporary textile production.
Season in review
Spring/Summer 2020
Womenswear designer colours and colour mixes
Womenswear designer fabrics, silhouettes and styling details
Season in focus
Autumn/Winter 20/21
The latest additions to A/W 20/21 womenswear collections with pointers to S/S 2021
Forward view
Spring/Summer 2021
Womenswear fabric and colour forecast:nature’s beauty and diversity continues to inspire textile designs, through astonishing colour combinations
Menswear colours, styling and fabrics:the shift towards more balanced lifestyles, that make time for nature and the great outdoors, inspires an uptake in naturally occurring colourings.
Womenswear knitwear colours, yarns and styling :our heightened sensitivity directs the way, pointing towards knits that are soothing to touch and shapes that are comforting to wear.
Menswear knitwear styling concepts: we are inspired by the past in ways we would probably deem romantic and somehow picturesque
Autumn/Winter 21/22
Knitwear Forecast:
immersive colour, escapist textures and sensory modernity step forward in new A/W 21/22, knitwear looks
Briefing
Fibres & fabrics:
a round up of the news from the shows and, of course, developments in sustainability
City view:
city of the moment, Toronto
