Pantone Color of the Year 2019

& see David's presentation, Pantone Colour of the Year 2019 below:

Årets färg 2019 Pantone Color Institute: 16-1546 Living Coral

Denna korallfärg symboliserar havens betydelse, korall-reven vi så gärna vill behålla och ta vara på. Färgen är också en av de vackraste blomfärgerna, fruktfärgerna, som den glädespridare världen behöver. Vi räknar med att 16-1546 snabbt kommer att synas i all form av produktdesign, från mode, inredning till förpackningar, industridesign. En färg som kommer att användas av alla åldrar, oavsett kön. Lekfull färg med en seriös underton. Njut av årets färg i alla Pantone färgsystem med 16-1546 TCX Living Coral som master.

Pantone® 16-1546 Living Coral – Life affirming coral hue energizes and enlivens with a softer edge.

We get energy from nature. Pantone 16-1546 Living Coral, an animating and life-affirming shade of orange with a golden undertone emits this desired familiar and energizing aspects of color found in nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow Pantone 16-1546 Living Coral embraces us with warmth and nourishment, providing comfort and soothing reassurance in our continually shifting environment.

The humanizing and heartening qualities displayed by the convivial Pantone 16-1546 Living Coral hits a responsive chord. Our desire for warmth is a fundamental feeling. In our quest to feel better amidst continued unrest, uncertainty and instability in our global culture, we are reaching out to gather up all the warmth around us; seeking out materials with texture and colors that welcome.

We also see a gravitation toward more humanizing color in response to fear of robotics and artificial intelligence. Colors evocative of simpler times and previous eras once considered retro are returning in more modern materials, silhouettes, tints and tones. Pantone 16-1546 Living Coral is one of those tones being re-visited, re-discovered and re-invented.

While Pantone 16-1546 Living Coral is a color organically found in nature, it is also very much a color that holds great appeal digitally. Leatrice Eiseman, Executive Director of the Pantone Color Institute, “Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Pantone 16-1546 Living Coral, a color that represents the fusion of modern life, a nurturing color that appears in our natural surroundings and at the same time because of its cheerful brightness, displays a lively presence within social media.”

With many spending over 50% of their time online, and social media increasingly embedded into everyday life, we are craving human interaction and social bonding; authentic and immersive experiences that enable physical connection and intimacy. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546

Living Coral embodies our desire for playful expression. Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages lighthearted activity and the enjoyment of spending time with others and having fun.

“Color enhances and influences the way we experience life,” said Laurie Pressman, Vice President of the Pantone Color Institute. “As a shade that affirms life through a dual role of energizing and nourishing, Pantone 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.