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Collaborating on the annual consumer insights of OvN online. This is a new way to enjoy strategic research from a Macro and Product CMF point of view. Global Brands and corporations continue to enjoy sharp analyses and easy to adapt solutions by describing key drivers and visualize them. With the online offer comes a CMF box per concept Vision and Colour Flow. This enables easy sharing, yet the precise colour and material direction for both strategic range, product design and marketing teams. Contact us at 

Consumer Insights to Design Solutions


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OvN Full Digital Service and CMF

2023 edition incl 5 user Access. Consumer Insights in annual key drivers of change. Visualised in colour material and surfaces. From strategy to product: OvN VISION and COLOUR FLOW forecasting. In addition to the heavy qualitative Annual Reports, 8 Update reports published. Vision 2023 edition offers a clear and well-organized overview of world wide cultural, technological, economic and social trends. Colour Flow is the CMF part of visualisation of 2023.

It is an essential source of information and inspiration for anyone who is involved in long term product development, marketing and strategy.
64,890.00 SEK

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