KEY THEMES for SS 2020:
01 The MODEST Man
In a world of excesses and non-conformism, men are rediscovering the pleasure of simple, everyday things.
A renewed desire for authenticity and purity similar to the minimalism of the '90s.
Natural Ultra light materials, cellulose and breathable fibres.
02 The Eternal BEAU
A hymn to the evergreen good looks and traditional menswear revisited in a contemporary key.
A blend of formal garments and leisure details but in an unusual way and with a style inspired by the 1940's.
Still greys in numerous shades mixed with colourful flashes for accessories and sporty details.
03 The GREEN Friend
New frontiers of VEGANISM; the search for absolute wellness and the celebration of "green" as a symbol of natural male potency,
Military and camouflage shades in new sophisticated urban colors,
Natural fibres, but also made with innovative technological treatments,
04 The FRONTIERman
A modern metropolitan Cowboy- shades of Western in an indie version, half way between hippies, boho's and Countryman.
Earthly colors inspired by denim and aged leather or suede.
Cloth, denim and twill come together in a patchwork version.
05 The NEWStalgic
The fascination of the past and the highly seductive shades of the 1970's and 90's.
Sophisticated orange and grape tones and traditional fancy textiles revisited.
Vintage sportswear and sport inspired striped knitwear
06 The Rebel DADDY
Age is just a number, its irrelevant and after the hipster age, senior fashion consumers have rediscovered the 1950's Rock&Roll Roots.
Hawaiian prints but in a darker version
Basically black is now the cult color to be worn next to rusty red.
07 Il MALAVitoso
Like one of the bad boys from an Italian TV series, a kind of gangster style, in a summary,ironic and show-off version.
Very dark tones that are mixed with surprise flashes of color like the Yellow yolk as the new dandy shade
wool and linen blends and 1940's silhouettes.
08 The Marrakech MAN
Inspired by the Orientalist spirit of the past.
A style that combines North African influence and European Pragmatism in an exotic urban mix.
Natural materials, often fibrous, mainly linens , cellulose fibres and natural cottons and other breathable textiles.
09 The POP Kid
Colors first and foremost for an optimistic celebration of the summer season with saturated colors and vintage pastels.
Exaggerated decorations and prints
Materials range from basic and sporty textiles to shiny polyesters and synthetic satins or colored leather.
LAST BUT NOT LEAST the DENIM Special. This is a surprise, so you can discover it on your own when you get the book!!!
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