FEMME by A+A colour & style forecast
A+A Femme is presented through reinterpreted suggestions, accompanied by the right styling, accessories, colours, moods and print in contemporary stylish designs. Just as A+As remaining assortment, this edition is as well presented in an elegant and inspiring manner. The book consists of trend themes with the colour direction in original dyed A+A colour yarns, complemented by Pantone references and direction of materials and prints (as pixel-based .jpg); demo@colourhouse.se
Info
Published: January/July
Foresight: 18 months
Country of origin: Italy
Language: English
FROM THE EDITOR
In a world where fashion becomes a canvas for transformation, this edition explores the tension between past and future, tradition and rebellion, fantasy and reality.Each chapter invites you into a unique narrative, celebrating how clothing becomes an expression of identity, movement, and the world we inhabit.
- A creative journey, where structures are fluid, materials are bold, and beauty transcends boundaries. This story dares you to envision fashion as an art form that shapes, sculpts, and inspires.
- Capturing the spirit of a youthful revolution, where rebellion meets resilience. Here, utilitarian influences and rugged streetwear merge with classic tailoring, reflecting a generation ready to challenge the status quo and demand change with every layer they wear.
- A realm of opulence and allure, inspired by the exuberance of the 50’s. Sa=nfinishes, vintage glamour, and bold silhouettes create a celebration of the night—a dance between nostalgia and modern indulgence, where every moment is a chance to shine.
- Inspired by the vibrancy of the streets, where spontaneity meets sophistication. Inspired by Parisian heritage and the raw energy of street photography, this story captures flee=ng moments and timeless style, turning unguarded beauty into a statement of urban elegance.
- Adreamlikerealmof2000snostalgia.Surreal, sweet, and subversive, this chapter blends retro influences with futuristic flair, creating a whimsical world of coquette charm, soft rebellion, and shimmering possibilities.
- A walk through the corridors of quiet power, where intellectual allure meets subtle rebellion. A homage to tradition while embracing the confidence of modern refinement. It’s fashion with intention, where every piece tells a story of poise and privilege.
This edition is a celebration of contrasts. The structure and the free, glamorous yet raw, between the timeless and the now.
KEY THEMES FOR FEMME aw 26-27 (27.1)
Sinuously
invites us to rediscover femininity through sculptural artistry. Inspired by the daring silhouettes of the 19th century, this chapter melds historical craftsmanship with a futuristic vision. Flowing gown sand structured bodices create a compelling dance of contrasts —a symphony of liberation and control. By looking to the past, sinuously shapes a breathtaking narrative of timeless elegance for the modern woman.
Keywords: Transformation, structured, confident sophistication, cultural minimalism, softness & grace, novel archetype, experimental precision, between lightness & substance.
Cre-Action
This theme reflects the energy of youth unafraid to challenge conventions,using fashion as a tool to amplify their voices. This chapter explores how identity and style intertwine in a world demanding transformation. Layers, asymmetry, and unexpected details tell a story of balance between structure and rebellion, tradition and innovation. Fashion becomes a platform for activism, creativity, and individuality.
Keywords: progressive revolution,raw yet modern, reshaping the past, constructed chaos, street story, authentic, erase & rewind.
Under the Dim
A theme that captures the intoxicating spirit of the 1950s American night cocktail scene — a time when the exuberance of post-war freedom met the seductive allure of luxury. This narrative evokes a near where indulgence was a way of life, reinterpreted through a lens of modern artistry.
Keywords: euphoria, seductive, indulgent, gilded celebration, moonlight touch, shimmer reflection, prismatic, rich, intoxicating.
Nothing Fleeting
A story of about individuality, where timeless elegance collides with the electric pulse of the city’s streets. It’s an exploration of contrasts all woven into a collection that celebrates the art of standing out. Inspired by the philosophy of Vivian Maier, this theme mirrors her instinct for finding extraordinary moments in everyday settings. Every piece becomes a fleeting moment made timeless, authentic, effortless, and unforgettable.
Keywords: spontaneous elegance, relaxed tailoring, urban charm,confidentnonchalance, French allure,the art of standing out, eternal sophistication, age-old charm.
GlowTwist
Inspired by the early 2000s era of sweet naivety and iconic pop culture, GlowTwistrevisitsthecharmofgirlishwonderthroughpastelhues, delicate textures, and whimsical silhouettes. It’s a reimagined dreamscape where retro glamour meets modern grunge, transporting us to a time when fashion was a storybook come to life, filled with soft details, romantic accents, and an ethereal sweetness that lingers long after the credits roll.
Keywords: playful charm, retro glamour, eclectic kitsch, sentimentally extraordinary, whimsy, sweet nostalgia.
Re-uniform
A celebration of intellectual elegance, where the lines between heritage and modernity blur. Rooted in the quiet sophistication of elite institutions in London and New York, this aesthetic speaks to women who embrace intellect with a hint of rebellion. This trend embodies a world where intellect is a badge of honor and style becomes a statement of identity. With every detail steeped in precision, Re-Uniformisa testament to the art of understated confidence.
Keywords: eloquence, tailored relaxation,quietconfidence,0melessroots, sophisticated versatility, free luxury, subtle rebellion.
